Watch the Hub™ - Hasbro/Discovery Kids Channel launching 10/10/2010 -- Jem's Executive Producer (1985-1988) Margaret Loecsh is the president and CEO of the Hasbro/Discovery channel.
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2010-10-06 - 25th Anniversary date of the day Jem's first appearance on Super Sunday.
1985-10-06

2011-02-10 - the official 25th Anniversary date of JEM.
1986-02-10
2011-04-07- 25th Anniversary date of "the Beginning" extended Jem episode.
1986-04-07
2011-07-05 - 25th Anniversary date of the first "New" Jem episode "Starbright Part 1- Falling Star."
1986-07-05
 

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Rumor is the JEM movie is a go!

Updated: April 27, 2010


www.hubworld.com

Look for the new Hasbro TV Network coming 10/10/2010.

  • No "Official" Schedule has been released yet -- a fantasy schedule was taken as "real", but it is not.
  • New Hasbro brand(s) programming will be going into development.
  • "Jem & the Holograms" is not on the list of new programming.
    (Rumor: Hasbro revealed prototypes of dolls to Investors for the new cartoon)
  • New "G.I. Joe" cartoon - (26 episodes)
  • New "Transformers Animated" - (26 episodes)
  • New "My Little Pony: Friendship Is Magic" cartoon - (26 episodes)
  • Full list should be announced February 2010
  • Old Sunbow shows will not be aired on the channel.

Jem's Executive Producer (1985-1988) Margaret Loecsh is the president and CEO of the Hasbro/Discovery channel.

Updated: June 20, 2010

Finally 80's Hasbro/Sunbow cartoons are coming out on DVD from Shout! Factory:

Transformers (US)

G.I. Joe A Real American Hero (US)

Jem and the Holograms (US)

Hasbro has reacquired the worldwide distribution rights to the Sunbow Library of Hasbro Classics on May 14, 2008.

Updated: Jan 25, 2010


Jem et les Hologrammes (France) - All three sets are out, but "Father's Day" is not included.

Updated: June 20, 2010

Rumor: Hasbro revealed prototypes of dolls to Investors during the Fall 2009 Investor Day -- for the new cartoon.

  • Jem was not mentioned during the web cast portion.
  • Hasbro stated some titles were not going to be talked about to prevent competition, but the investors would see them in development during the work through of Hasbro.

So, it could be true -- but no offical word.

Updated: Jan 25, 2010

It seems at the same time Hasbro added a new JEM™ for Entertainment Services, they also registered a few JEM URL's. Feb. 25, 2008 Hasbro registered jemmovie.com and jemandthehologramsmovie.com.
Thanks Dragonielle from jemcon.org for this information.

Updated: Aug 24, 2009

Hasbro was developing a New JEM line. The project was canceled (I would assume for the Pussycat Dolls dolls, 2006 - which was also canceled) There was rumored that Hasbro is still planning for a 2007-2008. But that seems to be just a rumor, it sounds like Jem is not in development at the moment.

There was no sign of Jem at the 2007 Toy Fair. So more then likely Jem will not be back for 2007. But Hasbro is still updating the trademarks, for dolls, books, etc. With any luck, we well see something by 2011 for Jem's 25th Anniversary.

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1988 Unproduced JEM Dolls, Fashions, & Playsets.

March 2010 Updated/Correction:

  • Thanks to Judith Nelson, we know that there was a Wedding Dress/Bride Jem fashion in the works. It seems like it was intended for Jem, but the sketch is of Kimber. This dress looks more like the dress Kimber wore in Hollywood Jem, then the one created as a wedding gift for the Hasbro Employee.
  • Also thanks to Judith Nelson, we get to see the original presentation sketch of Riot.
    jemsspace had an interview with Judy posted, included sketches of Minx and Rapture (short hair) but it seems the links have been removed. The interview gives Judith credit for the over all design of the Stingers, but that seems to conflict with other Hasbro sources.
  • Bradford206 also posted new information about Red Carpet Jem (More than likely a fake) and silver dress Hollywood Jem. Hasbro employees (and freelance designers) would dye, bleach, and/or stain the fabric to make it as close to the intended design -- so these seem to be a poor custom job. Hasbro sources do remember a set of fashions by a freelance artist, but it's unclear if these are the same Red Carpet fashions or Hollywood Jem fashions -- if there was a second set, more then likely the best of each set would have been sold under the Hollywood Jem Fashions name.
  • Bradford206 also found another "International Fashion" sketch, and discovered that the collection was going to be called "World Tour Fashions." -- sketch seems to be from Judith Nelson too. It would also seem this set would have been called the "Glitter'n Gold World Tour Fashions" to go along with the 1988 main-in offer program.
 

How do we know Hasbro was going to release dolls in 1988?

  • We have the Hasbro 1988 Pre-Toy Fair Catalog.
  • We have the characters and fashions added to the show -- and pictures sent from Hasbro to Sunbow to show them what the new dolls and fashions would look like.
  • And we also have ebay.com - many of the prototype fashions have been sold on ebay.
 
1988 Pre-Toy Fair Catalog Hasbro sent Sunbow images Prototypes from ebay
 
1988 Pre-Toy Fair Catalog
 
4004 ROCKIN' ROMANCE™ JEM®

Ages: 5 & Up
JEM's ready for a rockin' romance and she has the most outrageous hair ever! Fully poseable, 12-1⁄2" doll comes with bustle dress, hair tie, tights, pumps, necklace, earrings, 2 bracelets, hair pick, microphone, and a picture of Rio™!
Hasbro 1988 Pre-Toy Fair Catalog - page 17
 
4007 AMERICAN BEAUTY™ JEM®
JEM's new star-spangled look is sure to set off fireworks! 12-1⁄2" American Beauty JEM doll is fully poseable and comes with dress, tights, boa, hairpiece, earrings, 2 bracelets, shoes, hair pick and microphone!
Hasbro 1988 Pre-Toy Fair Catalog - page 17
 
4005 THE HOLOGRAMS®  ASST.
Meet JEM'S®  newest friends! Astral is a magician who creates magical stage shows for JEM and the Holograms! And famous designer, Regine, keeps the band in top fashion with her fabulous creations! Also behind the scenes is Danse, choreographer of JEM's rockin' stage performances, and Video, producer of the Holograms' latest videos! Each fully poseable, 12-1⁄2" doll comes with a coordinated fashion outfit and lots of accessories! Asst. includes 4 each of Astral and Regine and 2 each of Danse and Video.
Hasbro 1988 Pre-Toy Fair Catalog - page 18
more info about Regine and her history can be found here
 
4065 JEM® MATCHING MEDLEY™ FASHION ACCESSORIES
From sophisticated to truly outrageous, JEM creates a different fashion look at every performance with the help of those fashion accessories! Each piece comes in three different color combinations designed to coordinate with all existing JEM fashions! Accessories include fashion belts, hair falls, scarves, purses, footwear, watches and Jewelry.
Hasbro 1988 Pre-Toy Fair Catalog - page 19
 
4066 JEM® MATCHING MEDLEY™ FASHIONS
Make up thousands of outrageous outfits with JEM's mix and match fashion coordinates! Five sets in three different color combinations are designed to coordinate and interchange with all JEM fashions! This summer style clothing assortment is perfect for JEM's tropical vacations Sets include bikini with towel, miniskirt, with halter top, and lots more!
Hasbro 1988 Pre-Toy Fair Catalog - page 19
4067/4068 JEM® MATCHING MEDLEY™ FASHIONS

Matching Medley includes everything from beach wear and workout gear to day clothes and fashion accessories! Mix and match fashion coordinates designed come in three different color combinations designed to coordinate and interchange with all JEM fashions! For the girl on the go, these Matching Medley outfits can be worn at the health club or the night club! Sets in asst.
4067 include jackets with purses, leotards with skirts, blouses with pants and more. Sets in asst.
4068
include long skirts with bandeau tops, fringe vests with pants and more. Each set in assortment 4068 comes with a pair of shoes!
Hasbro 1988 Pre-Toy Fair Catalog - page 19

Hasbro 1988 Pre-Toy Fair Catalog Hasbro 1988 Pre-Toy Fair Catalog
   

The doll boxes changed for 1988. Rockin' Romance Jem would have been about the same size as Rock'n Curl Jem's box, but the Jem logo was moved to the top, and the name of the doll was moved to the bottom. The box is almost an inch deeper then Rock'n Curl Jem's box.

Rockin' Romance Jem doll box size in the French 1988 Hasbro Catalog has the box size as 125mm x 365mm x 75mm (4.9" x 14.4" x 2.9").

I would assume American Beauty Jem would have had a very similar box -- more then likely the exact same size.

(click image)  

This new Hologram box seems thinner and about an inch wider then the Rockin' Romance Jem box. Once again the logo is moved to the top, and the name is much larger across the bottom, in comparison to the first two year Hologram boxes. While it's not as wide as the 1987 or 1986 boxes, it seems to be the same depth.

The dimensions of the French Hollywood Jem box also seems to be the same as this Holograms box -- 372mm x 150mm x 50mm (14.6" x 5.9" x 2.0"). The height and width seems to be switched.

(click image)  
The full pages can be found on the catalog page and other prototype images can be found on the Carleigh Hoff Memorial pages.
 

So what do we know?

Rockin' Romance Jem, American Beauty Jem, Astral and Regine are the four new dolls shown the in the 1988 Hasbro Pre-Toy Fair catalog. These dolls were also photographed and sent to Sunbow to be added to the show. (Rumor: a small amount of all these dolls where packaged and went through RI at some point in time, may be in a Hasbro warehouse today.)

Other dolls would have been Hollywood Jem, the Stingers: Riot, Minx, Rapture, and originally the new Misfit's friend Graphix, but she was dropped early on. All these dolls were also photographed and sent to Sunbow to be added to the show. Hasbro asked Sunbow to drop Graphix because Hasbro felt there was already enough new characters.

New fashion sets could have been Video Costumes - Mardi Gras Fashions (as seen in Mardi Gras - Stormer's fashion was not part of this set). International Fashions "Glitter'n Gold World Tour Fashions", Hollywood JEM Fashions, Stingers Fashions, and reissue of the On Stage Fashions, Flip Side Fashions, Smashin' Fashions. (Rumor: Abra Cadabra Fashions with a magical backdrop playset ... similar to the Video Madness sets. At this point there is no offical word to prove this was really going to be line)

At one point, a redesign of Pizzazz, and maybe reissue of Clash, but the rest of the Misfits and Holograms where not planned for release ... they might have been planned when Graphix was going to come out, and dropped later. Basically Kimber, Aja, Shana, Roxy and Stormer had the normal two shelf life for a toy/doll. Raya and Jetta were shorted a year because they would have not been released in 1988 because they are band members. Video and Danse were issued for a second year because they were not directly members of the bands.

There was also a regular priced JEM doll and a "Rio 'O Boy" doll that showed up on 1988 toy store inventory lists -- not much is known about either doll. It would seem this JEM the 1988 version of Jem/Jerrica and Flash'n Sizzle Jem. It would seem this doll would have come with the Hollywood Jem yellow jacket, light blue bustier, and red pants -- this fashion was a Hasbro design. The stock number for the doll was 4010 --which was originally the assortment number for the Misfits. The "Rio 'O Boy" doll may be the doll known as "Craig Phillips." The head is Rio 87 head and Rio like the rest of the1988 line would have had long hair too.

The French Catalog and French Media guide has a stock number of 4009 for Hollywood Jem. The French Media guide also has the Stingers, with assortment number of 4012.

The same inventory lists also has the Jem Star Stage and Rock Backstager as available, the rest of the 1986/1987 lines was discontinued in 1988.

All of these dolls even the reissue Video and Danse would have come with longer Rock'n Curl length hair.

Bride Jem Fashion - It seems there was a wedding dress in the works for Jem, but there was also a wedding dress was made from a Jem doll to give to a Hasbro employee for her wedding present. Two very different wedding dresses.

Who is She?

So who is Hollywood Jem? Up until 2006 the Jem community thought it was the Jem with yellow jacket, red pants, and light blue bustier. This was the fashion Jem worn through out most of the Hollywood Jem episodes, it also was worn in several other episodes. There was an article with a sketch of this fashion, calling it the Hollywood Jem fashion.

By Nov of 2006 a Hasbro prototype of the silver "bridesmaid" dress showed up on ebay as the lead fashion for Hollywood Jem, the tights were also labeled as "Special Promo." When I originally talk to the seller about this fashion in April 2006, he did not know what it was, only saw a picture from the show and knew he had that fashion. Much closer to the auction he seemed to know/remember more. The Seller was sure Hasbro dropped the idea and brought it back, this silver fashion lost the hat due to cost. So the Hasbro designer thinks this dress was going to be the lead fashion still, at that point, and that no other fashions were made for the assortment by the time Jem was canceled.

But come to find out, Hasbro sent the picture of the pink dress to Sunbow and it was labeled Hollywood Jem. So there is still some confusion, but the picture(s) sent to Sunbow seems to be the final word, saying that Hasbro was going to release Hollywood Jem in the pink dress. There is also other information from Hasbro that seems to support the pink dress as the lead dress. And this has been backed up by Hasbro sources.

If you heard rumors of a second Hollywood Jem introduction to the show with the sliver dress as the lead, that rumor is untrue. The reason Hollywood Jem, the Stingers, Astral and Regine were introduced in January of 1988 (as the end of the 1987/1988 season) is because the Jem cartoon would have been canceled -- with or without the 1988 doll line being canceled. Hasbro was ending all the Sunbow shows, and Jem was the last one to be discontinued.

The French 1988 Hasbro catalog has American Beauty Jem (pictured) listed as Hollywood Jem. I would assume they put the wrong picture in that catalog. But the description says something about a cologne. So the doll may have included a perfume bottle or could have been a scented doll. It also states that the doll would have had a ravishing dress, fine jewelry, and blonde hair. Seems that Hasbro was eliminating the pink hair for this doll, or for Jem all together. The only other thing we know is the box size is slightly different. It would seem the description is talking about another doll and not a renamed American Beauty Jem.
Images from the 1988 French Hasbro Toy Catalog are available at www.pranceatron.com

 

Fan Art by Luca (from my collection)

Graphix

Who is Graphix?

She would have been a friend of the Misfits, and also the Stingers. Graphix would have been the designer for the new album covers, logos and other stuff like that. 

How do we know Graphix?

There was a prototype for the doll, and there was a character description made for the Jem Bible. Not too much is know since the character did not get introduced on the show before the show was canceled. Other then Hasbro pulled her from the 1988 line because they felt they had enough new dolls at that time.


Fan Art by Emmanuel

Red Dress Pizzazz

Why a Red Dress?

Pizzazz was getting a fresh new look and longer hair style. Prototype w/new head mold can be seen on the Prototypes from ebay - New Dolls page

Why only Pizzazz?

The bands (Holograms/Misfits) were being discontinued. Only Pizzazz, Graphix and maybe Clash would have been released in 1988. But these 1988 Misfits seem to have been dropped long before the line was canceled.

1988 Pre-Toy Fair Catalog Hasbro sent Sunbow images Prototypes from ebay

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Updated: July 25, 2010

JEM®, the Holograms®, the Misfits®, the Stingers™ and all other characters, episodes or songs:
©1985-1988 Hasbro, Inc., ©1985-1988 Sunbow Productions, Inc.©1985-1988 Wild Star Music, Inc., ©1985-1988 Star Wild Music, Inc.

Current:JEM®, JEM & the Holograms®: © Hasbro, Inc.
This site is not affiliated with any copyright holders. This site if for educational purposes only. Any references and/or images of non-JEM doll lines if for opinion purposes only. No images can be used without permission and/or for the purposes of profit. All images, and/or scans are from my person collection, unless other wise stated. Any 3rd party references to information or images on this site must include a link to this site totallyjem.jemmagic.com or parent site jemmagic.com.