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2010-10-06
- 25th Anniversary date of the day
Jem's first appearance on Super Sunday.
1985-10-06
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2011-02-10
- the official 25th Anniversary date
of JEM.
1986-02-10 |
2011-04-07-
25th Anniversary date of "the Beginning" extended
Jem episode.
1986-04-07 |
2011-07-05
- 25th Anniversary date of the first
"New" Jem episode "Starbright Part 1- Falling
Star."
1986-07-05 |
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webmaster |
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Rumor is the JEM movie is a go!
Updated: Jan, 25 2010
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www.hubworld.com
Look for the new Hasbro TV Network coming late 2010.
- New Hasbro brand(s) programming will be going into
development.
- "Jem & the Holograms" is not on the
list of new programming.
(Rumor: Hasbro revealed prototypes
of dolls to Investors for the new cartoon)
- New "G.I. Joe" cartoon - (26 episodes)
- New "Transformers Animated" - (26 episodes)
- New "My Little Pony" cartoon - (26 episodes)
- Full list should be announced February 2010
- Old Sunbow shows will not be aired on the channel.
Jem's Executive Producer (1985-1988) Margaret Loecsh
will become the president and CEO of the Hasbro/Discovery
channel.
Updated: Jan, 25 2010 |
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| Finally 80's Hasbro/Sunbow
cartoons are coming out on DVD from Shout!
Factory:
Transformers (US)
G.I. Joe A Real American Hero (US)
- Complete
Collector's Set
Release Date: Nov. 10th, 2009
- Season
1, Part 1
Release Date: July 21st, 2009
- Season
1, Part 2
Release Date: November. 3rd,
2009
- Season
2, Part 1
Release Date: February 2, 2010
- Season
2, Part 2
Release Date: April 27, 2010
- The
M.A.S.S. Device
Release Date: September 1, 2009
Jem and the Holograms (US)
Hasbro has reacquired the worldwide distribution rights
to the Sunbow Library of Hasbro Classics on May 14,
2008.
Updated: Jan, 25 2010 |
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Jem et les Hologrammes (France)
- Partie
1
Release Date: January, 15 2010
- Partie
2
Release Date: January, 15 2010
- Partie 3
Release Date: February. ??, 2010
Updated: Jan, 25 2010 |
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Rumor: Hasbro revealed
prototypes of dolls to Investors during the Fall 2009
Investor Day -- for the new cartoon.
- Jem was not mentioned during the web cast portion.
- Hasbro stated some titles were not going to be talked
about to prevent competition, but the investors would
see them in development during the work through of
Hasbro.
So, it could be true -- but no offical word.
Updated: Jan, 25 2010 |
| It
seems at the same time Hasbro added a new JEM™
for Entertainment Services, they also registered a few
JEM URL's. Feb. 25, 2008 Hasbro registered jemmovie.com
and jemandthehologramsmovie.com.
Thanks
Dragonielle from jemcon.org for this information.
Updated: Aug 24, 2009 |
| Hasbro
was developing a New JEM line. The project was canceled
(I would assume for the Pussycat Dolls dolls, 2006 -
which was also canceled) There was rumored that Hasbro
is still planning for a 2007-2008. But that seems to
be just a rumor, it sounds like Jem is not in development
at the moment.
There was no sign of Jem at the 2007
Toy Fair. So more then likely Jem will not be back for
2007. But Hasbro is still updating the trademarks, for
dolls, books, etc. With any luck, we well see something
by 2011 for Jem's 25th Anniversary.
Old News |
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| Awards |
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| March 2002 |
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| February 2001
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| February 2001
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| Please do not use any images
without permission. Most images are from my personal collection,
and many are exclusive to this site. |
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| This site was created on a Mac. |
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What
is at the end of Kimber's keyboard?
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It is the letter
"M" |
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| Photo
by Riot4Jem |
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Now why is there a M and not a J?
| When Hasbro
was given the idea for developing a 'Rock &
Roll' doll it started out as a male rock group.
Development soon lead to M, she is rumored to have
male band members. As time passed, M became Jem;
one reason given was Hasbro could not trademark
a letter at that time. Other reasons is that M stands
for Mattel, and that M would be too closely tied
to MTV. |
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It sounds
like the main reason for changing "M"
to Jem was because of Bette Middler. Middler had
sued over usage "Divine Miss M," so Hasbro
was afraid she would sue over the M doll line. |
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| "Truly
Outrageous!" (pre-1986) |
Bill
Sanders (1940-1990) a famous award winning
advertising executive, and two friends/collaborators
(former Hasbro marketing executive and freelance
toy designer Joe Hyland
(1935-2001) and his wife Barbara advertising
executive and freelance toy designer) went to
Hasbro with a idea of a new doll line, to compete
with Barbie. Bill thought Barbie was boring and
no fun.
Hasbro had Sunbow Production, Inc. develop a cartoon
to promote the Jem dolls. It started as fifteen
(seven minute) segments on a show with several
other cartoons in the "Super Saturday" show, or
"Super Sunday" show, airing in October 1985. Because
of the black lash against animated shows developed
to sell toy lines, Hasbro purposely had the show
released around 6 months before the doll line
came out. Hasbro was hoping that would it look
like the cartoon came first.
When Hasbro had to give "M" a new name.
Jem came from the Jemstar earrings M wore. The
name of the band became the Holograms. The idea
for the name came from the Holographic image that
changed an ordinary girl (Morgan or Misty) into
"M". And during this time the male band
became three females ... Kimber, Jade and Aria.
The names changed to Kimber, Aja, and Shana. One
name for Roxy and/or Stormer at this time was
Rue. |
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Early
concepts |
| M/Misty
became Jem/Jerrica |
Aja
became Kimber |
Jade
became Aja |
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| (click
image) |
(click
image) |
(click
image) |
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| Pizazz
became Pizzazz |
Rue
became Roxy |
Roxy
became Stormer |
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| (click
image) |
(click
image) |
(click
image) |
photos
from an unnamed source |
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| One playset
was being developed for "M" was a jet.
Like most of the Jem playsets, it was to have a
cassette player and speaker. It also could be transformed
into a stage. This playset may have been dropped
and the Rockin' Roadster, Star Stage, and Rock Backstager.
Elements from this M jet were used in all three
playsets. |
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Original
Plane Design as
illustrated by Bill Sanders (1985) |
| (click image) |
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| As development
continued the dolls were based on the Kenner Darci
line. Hasbro even used Darci dolls to design the
fashions to fit Jem. |
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Polaroid of the original sketches
and prototypes of 5 On Stage Fashions |
from
ebay.com
Seller: pjkho
Date: 6/27/2008
Amount: $631.00 |
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"Encore,"™
"Twilight In Paris,"™ "Dancin'
The Night Away,"™ "Command
Performance"™ & "Permanent
Wave"™ -- click names for larger
images the win has posted. |
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| "Only
the Beginning" (1986)
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| Jem |
Jem/Jerrica |
the Holograms |
the Misfit and Rio |
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| (click image) |
(click image) |
(click image) |
(click image) |
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Eight
dolls, three playsets and twenty-four fashions
started the doll line.
Those 15 "Super Sunday" segments were
put together into a 90-minute movie "Truly
Outrageous!" in 1986 and shown to kick off
the new "JEM" animated series. At the
same time those 15 segments where extended and
included as the 1st five part episode of Jem.
The five part episode started airing in April
of 1986. 4-1/2 minutes was added to three "Super
Sunday" segments to fit the new Jem episode
running time. "Starbright" soon followed
in, July 1986, as 3 part episode. Between April
of 1986 and the March of 1987 Jem had 26 full
episodes. |
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| "Getting
Down To Business" |
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| The dolls
hit the store shelves and the Catalogs and store
flyers. Image from
some of the Catalogs |
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| "We're
Off And Running"
(1987) |
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| Glitter'n Gold Jem and Rio |
new Holograms |
new Misfits |
Synergy and the Starlight Girls |
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| (click image) |
(click image) |
(click image) |
(click image) |
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Three
new Jem dolls, three new Holograms added to the
"New Look" Holograms, two new Misfits
added to the reissued Misfits, Synergy, three
Starlight girls along with three new playsets,
four playset attachments, a waterbed and twice
as many fashion where added to the line. (1987)
"Glitter'n Gold" was the new doll theme
and the 26th episode, with the same name, aired
in March 1987 -- it was the first look at the
new 1987 fashions and dolls, with the exception
of Raya and Jetta. After the summer break, Raya
and Jetta made their first appearance in September
with "Talent Search" part 1 and 2. Jem
was now being aired Monday through Friday. Between
September of 1987 and the May of 1988 Jem had
39 full episodes. |
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| "This
is Farewell" (1988)
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| Rockin' Romance and American
Beauty Jem |
two new Holograms |
the Stingers, Hollywood Jem,
and Graphix |
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| (click image) |
(click image) |
(click images) |
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Jem
was starting its third year when Hasbro pulled
the plug. New dolls where developed but
Hasbro decided to stop the line, and the dolls
were never released. There would have been at
least three new Jem dolls, two new Holograms:
- Astral - original name was Magic
- Regine - original name was Paris,
a new group the Stingers:
- Riot - original name was Chaos -- a male,
- Minx - original name was Fiasco,
- Rapture - original name was Jazz,
Most of these new dolls appeared in the show
sometime in the fall and winter of 1987/1988,
along with some of the new fashions for 1988.
Pizzazz and a new Misfit Graphix were drop from
the 1988 line, and Graphix never appeared in the
show. New mix match outfits, along with many other
new fashion sets were planned for 1988.
Some of the new dolls
and fashions A new Rio was also developed,
"Rio O' Boy".
When Hasbro canceled the line, they canceled
the show. Hasbro did allow Sunbow to finish out
their 65 episode contract, so "A Father Should
Be..." was written as the series finally. |
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| "Can't
Get My Love Together" |
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Jem
seemed to have some popularity, and sells where
not bad. But basically Jem was not selling as
well as Hasbro expected her too. So the line only
had a two year run. The high prices, the larger
size then Barbie, and the "scary" Misfits where
all stated reasons for Jem's demise. Even though
Hasbro took most of these into account when the
developed the 1988 line. The dolls were to be
sold without the cassettes and doll stand, and
for a lot less, the Misfits where replaced by
the Stingers. New cheap fashions where being designed
to compete with Barbie's cheap outfits ... the
twelve and a half inch size stayed the same. But
Jem was not alone, Hasbro had to cut many lines
in 1988 due to massive downturn in toy sales.
A new reason for Jem's demise as surfaced from
Hasbro -- the size of the boxes. It seems that
the 14-1/2” tall doll boxes was a big issue
to retail stores in most areas. Doll aisles were
set up to hold the 11-3/4” Barbie boxes.
Because of the larger size, one of two things
happened – either the dolls would be sat
on their side, or one shelve would have to be
removed and the other shelves adjusted to accommodate
the larger boxes. These are not issues that customers
would see, but store would see the display as
looking sloppy and reflecting badly on the store
or see it as loosing valuable shelf space. A retail
outlet would see taking out the shelf as a loose
of revenue -- overstock and backroom storage is
seen as a negative in retail.
Hasbro, or more importantly Stephen Hassenfeld,
saw that Jem had some marketing issue, and wanted
to fix them. When Stephen found out that he was
dying, he decided to cancel the line. Stephen
felt like he did not have enough time to fix all
the issues with Jem, and was afraid that Hasbro,
under his brother Alan Hassenfeld, would not fix
them after he was gone. The decision was to black
out Jem completely, so it was like she never existed.
All posters, dolls and anything Jem related were
removed from Hasbro. Any remaining merchandise,
included Rockin’ Romance Jem, were shipped
over seas.
Stephen Hassenfeld passed away on June 25, 1989.
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| Maxie |
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A smaller
doll called Maxie
ended up replacing Jem. Maxie was a high school
girl, with her high school friends. The line was
the same size as Barbie and the fashions could
be swapped with Barbie fashions. This line only
lasted three years.
Maxie was not a true replacement for Jem because
Hasbro originally was going to release both Jem
and Maxie in 1988. Maxie was a copy of the European
doll Sindy, which Hasbro just got the rights to
produce for Europe in 1987. Maxie was going to
have a band in the fall 1990, but Hasbro canceled
Maxie before the dolls hit the stores. This Maxie
band would have featured Jem instruments in new
colors. |
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- Rockin' Pretty Bianca
- a blue Roxy guitar,
- Rockin' Pretty Maxie -
a purple Shana guitar,
- Rockin' Pretty Ashley -
a blue "Show
Me The Way" Video Madness tambourine, missing
the Jem logo,
- Rockin' Pretty Carly -
a light green Kimber
keyboard
I have to wonder if Maxie was canceled when Hasbro
got the contract to produce the New
Kids on the Block dolls. That included two
sets of dolls and a stage playset. |
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site map
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| Updated:
January 25, 2010
JEM®, the Holograms®, the Misfits®,
the Stingers™ and all other characters, episodes or songs:
©1985-1988 Hasbro,
Inc., ©1985-1988 Sunbow Productions, Inc.©1985-1988
Wild Star Music, Inc., ©1985-1988 Star Wild Music, Inc.
Current:JEM®, JEM & the Holograms®:
© Hasbro, Inc.
This site is not affiliated with any copyright holders. This
site if for educational purposes only. Any references and/or images
of non-JEM doll lines if for opinion purposes only. No images can
be used without permission and/or for the purposes of profit. All
images, and/or scans are from my person collection, unless other
wise stated. Any 3rd party references to information or images on
this site must include a link to this site totallyjem.jemmagic.com
or parent site jemmagic.com. |
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