JEM's "The Truly Outrageous Complete Series" DVD set was released on October 11, 2011 -- click above to get your copy today!

  JEM was officially unveiled at the 1986 Toy Fair in New York City -- 1986 February 10th.
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Show your support for Roger Slifer -- he is still in critical condition since the hit and run on June 23, 2012 facebook.com/SLIFER.Needs.You


Integrity Toys

www.integritytoys.com/ jemandtheholograms

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JEM is Here!

Hollywood Jem™ Classic Jem™
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
SDCC 2012 Nov 2012
   
Jerrica Benton™ Rio Pacheco™
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Nov 2012 Nov 2012
   
Synergy™ Kimber Benton™
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Nov 2012 March 2013
   
Aja Leith™ Shana Elmsford™
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
March 2013 March 2013
   
Pizzazz Gabor™ Stormer Phillips™
TBA 2013 TBA 2013
   
Roxy Pelligrini™ Riot Llewelyn™
TBA 2013 TBA 2013
   
Rapture Ashe™ Minx Kruger™
TBA 2013 TBA 2013
   
Property of Integrity Toys,
no copyright infringement intended

Hasbro registered trademarks for specific dolls Nov of 2010 and Nov of 2011 which are now registered.

  • JERRICA BENTON (2010)
  • KIMBER BENTON (2010)
  • AJA LEITH (2010)
  • SHANA ELMSFORD (2010)
  • RIO PACHECO (2010)
  • MINX (2010)
  • SYNERGY (2011)
  • PIZAZZ GABOR (2011)
  • STORMER PHILLIPS (2011)
  • ROXY PELLIGRINI (2011)
  • RIOT LLEWELYN (2011)
  • RAPTURE ASHE (2011)
  • MINX KRUGER (2011)

Updated: Nov 7, 2011

It seems at the same time Hasbro added a new JEM™ for Entertainment Services, they also registered a few JEM URL's. Feb. 25, 2008 Hasbro registered jemmovie.com and jemandthehologramsmovie.com.
Thanks Dragonielle from jemcon.org for this information.

Updated: Aug 24, 2009


Shout! Factory

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JEM is now on DVD!

The Truly Outrageous Complete Series Season One
Shout! Factory DVD - Jem The Truly Outrageous Complete Series! Shout! Factory DVD - Jem The Truly Outrageous Complete Series! - Season One
October 11, 2011 October 11, 2011
   
Season Two Season Three
Shout! Factory DVD - Jem The Truly Outrageous Complete Series! - Season Two Shout! Factory DVD - Jem The Truly Outrageous Complete Series! - Season Three
February 14, 2012 July 10,
2012

Transformers & G.I. Joe A Real American Hero are also available on DVD

Hasbro has reacquired the worldwide distribution rights to the Sunbow Library of Hasbro Classics on May 14, 2008.

Updated: Nov 3, 2011


Jem et les Hologrammes (France) - All three sets are out, but "Father's Day" is not included.

Updated: June 20, 2010


Get your copy of Unit:E
Get your copy of Unit:E Get your copy of Unit:E Special Edition Comic Book from New York Comic Con - while supplies last.
hasbrotoyshop.com
What a JEM commemorative doll line should look like
Jem and the Holograms is coming to Nextflix in 2012
All 65 episodes of Jem and the Holograms
are available on Nextflix Instant Que ($7.99 per month)
Get your officially licensed Jem t-shirts at
Everything you need to dress-up like Jem, Pizzazz or Synergy -- officially licensed by Hasbro. spirithalloween.com

Get your officially licensed Jem t-shirts at welovefine.com
Get your officially (USA) licensed Jem t-shirts at welovefine.com
thanks to the first welovefine/Jem contest, many Jem fan made designs are available for purchase.
Jem Tee Design Contest
Congratulations to the Winners! You are Superstars!

Get your officially licensed Jem t-shirts at truffleshuffle.co.uk
Nov 2011 - Get your officially (UK) licensed Jem t-shirts at truffleshuffle.co.uk


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new Hub Jem Page

  • Sunbow's JEM
    (1985-1988)
    stated airing
    May 28, 2011
    2pm ET
  • See your local TV listing for air times

Jem's Executive Producer (1985-1988) Margaret Loecsh is the president and CEO of the Hasbro/Discovery channel.

Updated:Oct 21, 2011


JEM @ 2012 San Diego Comic Con
HollywoodJem Integrity Toys - licensed by Hasbro -  ©2012 Hasbro
JEM @ 2011 New York Comic Con
& UNIT•E
with JEM at the 2011 New York Comic Con

JEM's Beatin' Beetle - My Dream Car!

Fun Facts:

  • "Saturday's Hub premiere of "Jem and the Holograms" (2-5 p.m.) earned significant double-digit growth versus the prior week"
    thefutoncritic.com
  • Jem was the #1 rated cartoon show Nov. 1986 (Nielsen).
    2.) G.I. Joe, 3.) Smurfs, 4.) Transformers, 5.)Thundercats
    Playthings - June 1987
  • Jem made over $50 Million her first year. (Not Correct? - unless it's net vs gross) source
  • 1987 - "Hasbro said it had projected sales of $30 million this year, but had only sold $21 million worth of Jem dolls"
    LA Times - Aug 22, 1987
  • The Jem theme went Triple Platunum by Aug. 1987 - over 3,000,000 dolls sold which included the theme song.
    LA Times - Nov 9, 1987 - thanks CTD
  • By Sept. 1988 over 5,000,000 dolls were sold.
    looking for source

Things to see:

TotallyJem! Exclusive:

Rare and/or Exclusive:

Rare:

Lots or rare and exclusive infromation and database and every click


2010-10-06 - 25th Anniversary date of the day Jem's first appearance on Super Sunday.
1985-10-06

2011-02-10 - the Official 25th Anniversary date of JEM. JEM was officially unveiled at the 1986 Toy Fair in New York City.
1986-02-10

2011-04-07- 25th Anniversary date of "the Beginning" extended Jem episode.
1986-04-07
2011-07-05 - 25th Anniversary date of the first "New" Jem episode "Starbright Part 1- Falling Star."
1986-07-05
 

webmaster


Rumor is the JEM movie is a go!

Hasbro Movies:

  • Transformers 3 - 1 July 2011
  • Battleship - May 18, 2012
  • G.I. Joe 2 - Summer 2012?
  • Ouija - Nov 9, 2012
  • Stretch Armstrong - 2013 or later

Updated: Nov 5, 2010



 
Awards
March 2002
the She makes an impression's Site of the month for Feb. 2001!
February 2001
Awarded 19th Feb. 2000
February 2001

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Please do not use any images without permission. Most images are from my personal collection, and many are exclusive to this site.
This site was created on a Mac.
Happy 25th Anniversary Jem!

JEM "M" History

JEM Timeline TotallyJem! Calendar

Jem was officially unveiled at the New York Toy Fair, February 10, 1986. Which was to be a big shock to the world, or at least Hasbro hoped for the element of surprise. Hasbro had Sunbow create and air Jem as part of Super Sunday starting in October of 1985, so the element of surprise was gone. If you haven’t heard why, Hasbro wanted it to appear the doll line was based on the show because of all the negative attitudes toward toy-based cartoons of the mid-80’s.

With the cartoon lead-time, Mattel had a pretty good idea of what Hasbro was planning. So Mattel came up with Barbie and the Rockers to release in 1986. So February 10, 1986 may also be Barbie and the Rockers official 25th Anniversary too.

To throw Mattel off the scent, Hasbro faked dropping the doll line. By limiting pre-toy fair communications and strategically leaving Jem out, it appeared as if Hasbro was not going to release Jem after all. It seemed like Mattel either did not believe Hasbro dropped Jem or Mattel was not going to take any chances – Mattel pressed forward with Barbie and the Rockers.

With the doors opening at Toy Fair 1986, all the questions and speculations were put to rest. As spectators see Jem/Jerrica, Kimber, Aja, Shana, Roxy, Stormer, Pizzazz and Rio for the first time. With the view of the Rockin’ Roadster, Jem Star Stage, Rock Backstager and a hand full of fashions, the world realized Hasbro was hard at work preparing for the newest musical invasion.

 
• • • • •
 
What is at the end of Kimber's keyboard?

It is the letter "M"

Kimber's keyboard with the letter M
Photo by Riot4Jem

Now why is there a M and not a J?

When Hasbro was given the idea for developing a 'Rock & Roll' doll it started out as a male rock group. Development soon lead to M, she is rumored to have male band members. As time passed, M became Jem; one reason given was Hasbro could not trademark a letter at that time. Other reasons are that M stands for Mattel, and that M would be too closely tied to MTV.
       
It sounds like the main reason for changing "M" to Jem was because of Bette Middler. Middler had sued over usage "Divine Miss M," so Hasbro was afraid she would sue over the M doll line.
 
"Truly Outrageous!" (pre-1986)
 

Bill Sanders (1940-1990) a famous award winning advertising executive, and two friends/collaborators (former Hasbro marketing executive and freelance toy designer Joe Hyland (1935-2001) and his wife Barbara Hyland advertising executive and freelance toy designer) went to Hasbro with a idea of a new doll line, to compete with Barbie. Bill thought Barbie was boring and no fun.

Hasbro had Sunbow Production, Inc. develop a cartoon to promote the Jem dolls. It started as fifteen (seven minute) segments on a show with several boy cartoons in the "Super Saturday" show, or "Super Sunday" show, airing in October 1985. Because of the black lash against animated shows developed to sell toy lines, Hasbro purposely had the show released around six months before the doll line came out. Hasbro was hoping that would it look like the cartoon came first.

When Hasbro had to give "M" a new name. Jem came from the Jemstar earrings M wore. The name of the band became the Holograms. The idea for the name came from the Holographic image that changed an ordinary girl (Morgan or Misty) into "M". And during this time the male band became three females ... Kimber, Jade and Aria. The names changed to Kimber, Aja, and Shana. One name for Roxy and/or Stormer at this time was Rue.

 
Early concepts
M/Misty
became Jem/Jerrica
Aja
became Kimber
Jade
became Aja
(click image)
(click image)
(click image)
Pizazz
became Pizzazz
Rue
became Roxy
Roxy
became Stormer
(click image)
(click image)
(click image)
photos from an unnamed source
 
As development continued the dolls were based on the Kenner Darci line. Hasbro even used Darci dolls to design the fashions to fit Jem.
 
Polaroids of evolution of first and second year dolls
Jem/Jerrica
Kimber
Aja
(click image)
(click image)
(click image)
Seller: pjkho
Date: 6/30/2010
Amount: $358.53
Seller: pjkho
Date: 3/23/2011
Amount: $307.00
Seller: pjkho
Date: 9/29/2010
Amount: $52.00
  • "1. "Misty" on a Creata doll
    Short pants w/see thru skirt, top w/one silver sleeve, headband
  • 2. "Misty" Creata doll w/white/orange pants, suspenders,wide belt/pink socks,hat/necklace,labeled on Polaroid 410030-06m
  • 3. "Misty/Morgan" pink mini dress w/large sequin appliqué on bodice. Belt pink glitter and what looks like a Monogram M on it on a Creata doll.
  • 4. On a Darci doll. Short pink mini dress w/Jem in large letters on bodice, with the jagged belt effect.
  • 5. On the first Jem experimental doll painted face. I actually think this face was nicest. W/very poofy hair. This variation is very close to the final
    version. So you can imagine how many styles were tried before the final one was chosen.
  • 6. Misty/ Morgan Street Clothes. This version was a stripe magenta tunic, wide belt, and a tam for head covering."
  • "1. Kimber on Creata doll. pink and orange netting with slashes at bottom short dress, sash , Dark blue net tights. stars in hair. #411044-01m,
  • 2. Kimber(Aria), #411044-02m Sequined sweatshirt, blue tight pants, pink socks, sneakers, arm band. no date
  • 3.Kimber #4411044-05m Fashion similar to final
  • 4. Kimber, on a Darci, dated 6/14/85, it may be same fashion as #3, don't know reason it was on two different dolls"
  • "The first prototype is labeled Jade # 411043-01M (Aja) . It was designed on a Creata doll. She's wearing hot pink balloonlike pants, printed top, blue glitter belt, bead bracelet, and pink headband. Her hair is bright yellow puffy style.
  • The second is labeled Jade # 411043-02M, designed right after 01M. This is a short flared skirt, wide white waistband, hot pink spandex top, jacket with high collar and gathered sleeves, blue bead necklace, Asian style painted face with graphics on sides of face, blue puffy hairstyle with bangs.
  • The third and fourth Polaroids are similar with very slight different poses, one labeled Aja# 411043-17, 6/18/85.
  • the other Aja, 6/18/85. She's wearing pretty much what the doll was sold with in the box."
Shana
Pizzazz
Roxy
(click image)
(click image)
  Seller: pjkho
Date: 7/21/2010
Amount: $358.53
Seller: pjkho
Date: 8/04/2010
Amount: $821.00
 
  • "1. Pizazz/Discords.On a Creata doll. Black and white animal print w/magenta fringe. Yellow poofy hair. Black choker. Scarf on one leg, long sock on the other.
  • 2. Pizazz/Discords on a Creata doll. Dressed much like above description, but very different hair and makeup. Also yellow long sock on one leg and black textured long sock on the other.
  • 3. Pizazz on Darci. This fashion toned down quite a bit. No scarf on leg and less fringe at bodice."
  • "1. Roxy/Discords on a Creata doll. Pink poofy hair, yellow shirt top, with black/pink skirt, slits all across the bottom. Bracelets and anklets.
  • 2. Roxy on Creata doll. White hair. Purple fuzzy shirt with one sleeve, pink/yellow pants with black graphics.
  • 3. Roxy fashion on a Darci doll with purple fuzzy shirt, wide yellow belt, and gold lame pants.
  • 4. Same fashion as above, purple fuzzy shirt with wide yellow belt and gold lame pants."
     
Stormer
Rio
Danse
(click image)
(click image)
(click image)
Seller: pjkho
Date: 8/25/2010
Amount: $551.00
Seller: pjkho
Date: 9/06/2010
Amount: $213.50
 
  • 1. Stormer/Rue/Discords on a Creata Doll. Blue hair, black stripe bodice, yellow skirt, doublewrap pink belt, 2 different styles and color black chocker.
  • 2. Creata Doll. Dark color hair, arm band, black plastic almost like shark teeth deco on bodice, magenta bodice, black skirt, sheer black tights.
  • 3. Stormer fashion on a Darci doll. Same fashion as on the Creata with dark hair, but on a Darci.
    The front Polaroid has been distorted.
  • "This is a Polaroid of Rio wearing the striped jacket and pants similar to the fashion he would be sold in. The yellow t-shirt is plain, the t-shirt he would eventually wear has a printed design. He is also wearing a belt. No shoes. His hair is a very bushy brown and his face has not been painted."
 
     
Video
Raya
Clash
(click image)
(click image)
(click image)
  Seller: pjkho
Date: 3/9/2011
Amount: $681.00
Seller: pjkho
Date: 9/08/2010
Amount: $510.00
 
  • The first experimental fashion shown upper left (1/17/86) on blue haired hispanic doll shows dk. blue capri pants with band on one leg, doll's low cut blouse is blue and yellow stripe. That was the original fashion presented.
  • The one dated 2/13/86 is a variation of the final design chosen, 512019-05m. This one includes headband, socks over tights and different color and style of vest and bow.
  • The final fashion(1 closeup and 1 full view has close to final design but not necessarily color, dated 4/11/86. 512019-14 p.t.o means preliminary turn over.
  • "Dated 1/17/86, shows doll with no head, but with a hot pink hat and a black dot net attached to it. The short black skirt with slit in front, looking gloves and pink mesh tights. The blouse is hot pink fur. It may be a Creata doll.
  • Dated 2/25/86, 512018-08m, is a black metallic mesh short dress with hot pink metallic belt, pink tights, yellow/green fur jacket with turquoise trim, and a black hat with brim turned up. Also yellow shoes. On a Jem doll.
  • Dated 4/16/86, 512018-18m. Short black metallic dress (like previous dress) pink metallic belt, Turquoise fur jacket with turquoise lame mesh tights. On Jem doll."
     
Glitter'n Gold Jem/Jerrica
Glitter'n Gold Fashions
 
 
(click image)
(click image)
 
Seller: pjkho
Date: 11/17/2010
Amount: $326.00
Seller: pjkho
Date: 2/23/2010
Amount: $154.50
 
missing the description from this auction
  • "They are two pictures of the prototypes that were the final fashions for "Diamond Nights" and Fire the Glitter and Gold Assortment. The fabric used for these fashions may or may not have been the fabrics used in manufacturing, or the for manufacturing. The back of both Polaroids reads" Glitter and Gold 1986, design"."
 
* description are from the auctions
 
  Polaroid of the original sketches and prototypes of 5 On Stage Fashions
from
ebay.com

Seller: pjkho
Date: 6/27/2008
Amount: $631.00
  "Encore,"™ "Twilight In Paris,"™ "Dancin' The Night Away,"™ "Command Performance"™ & "Permanent Wave"™ -- click names for larger images the winner has posted.
 
One playset was being developed for "M" was a jet. Like most of the Jem playsets, it was to have a cassette player and speaker. It also could be transformed into a stage. This playset may have been dropped for the Rockin' Roadster, Star Stage, and Rock Backstager. Elements from this M jet were used in all three playsets.
 
Original Plane Design
as illustrated by Bill Sanders (1985)
(click image)  
 
"Only the Beginning" (1986)
 

Usually it starts with a hint of the new line in the Pre-Toy Fair Catalog. But not in 1986, Hasbro actually excluded Jem and released limited number of the 1986 Pre-Toy Fair Catalogs just to make Mattel think Hasbro was dropping the Jem line -- it didn't help, or Mattel was not fooled, as Mattel continued the release of Barbie and the Rockers. (source)

Barbie’s sales had been low for most of the 70s and 80s, so Hasbro thought they could take her place as the number one selling fashion doll. Jem wasn’t the number one selling doll, but thanks to Jem, Barbie and the Rockers put Barbie back on top with externally high sales.

 
Jem Jem/Jerrica the Holograms the Misfit and Rio
(click image) (click image) (click image) (click image)
 

Eight dolls, three playsets and twenty-four fashions started the doll line.

Those 15 "Super Sunday" segments were put together into a 90-minute movie "Truly Outrageous!" in 1986 and shown to kick off the new "JEM" animated series. At the same time those 15 segments where extended and included as the first five part episode of Jem. The five part episode started airing in April of 1986. 4-1/2 minutes was added to three "Super Sunday" segments to fit the new Jem episode running time. "Starbright" soon followed in, July 1986, as 3 part episode. Between April of 1986 and the March of 1987 Jem had 26 full episodes.

 
"Getting Down To Business"
 
The dolls hit the store shelves and the Catalogs and store flyers. Image from some of the Catalogs
 
"We're Off And Running" (1987)
 
Glitter'n Gold Jem and Rio new Holograms new Misfits Synergy and the Starlight Girls
(click image) (click image) (click image) (click image)
 

Three new Jem dolls, three new Holograms added to the "New Look" Holograms, two new Misfits added to the reissued Misfits, Synergy, three Starlight Girls along with three playsets (one new playset), updated roadster, four playset attachments, a waterbed and twice as many fashion where added to the line. (1987)

"Glitter'n Gold" was the new doll theme and the 26th episode, with the same name, aired in March 1987 -- it was the first look at the new 1987 fashions and dolls, with the exception of Raya and Jetta. After the summer break, Raya and Jetta made their first appearance in September with "Talent Search" part 1 and 2. Jem was now being aired Monday through Friday. Between September of 1987 and the May of 1988 Jem had 39 full episodes.

Glitter'n Gold was originally the Hollywood Jem/glamour theme and was put on the Toy Fair cover as a least attempt to get the sales Hasbro was expecting for Jem. Hasbro was disappointed with the 1986 sales of Jem, but did not want to give up on her, and look like they completely failed. The 1987 orders for Jem did not meet Hasbro’s expectations so even though Jem was sold in 1987, all development stopped on the doll line around Feb/March of 1987 – Hasbro basically knew Jem was over at that point.

Rock’n Curl was designed on the fly to release a cheaper doll quickly.

 
"This is Farewell" (1988)
 
Rockin' Romance and American Beauty Jem two new Holograms the Stingers, Hollywood Jem, and Graphix
(click image) (click image) (click images)
 

It seems like Hasbro still was not ready to completely give up. I’m sure the popularity of the cartoon made Hasbro feel they still had a chance. It looked like Hasbro was going to pick up where they left off before the Toy Fair 1987 shutdown of the line. Two new lower price Jem dolls, lower price Holograms, and Matching Medley (Mix & Match) fashions were revealed in the 1988 Pre-Toy Fair Catalog. The Stingers and Hollywood Jem was waiting in the wing, but fashion assortments were not included – Hasbro shut development down in March 1987, before the themes could be expanded. A Stinger fashion assortment was never started and the Hollywood Jem assortment never made it to the prototype stage. On Stage Fashions, Flipside Fashions, Smashin’ Fashions, Rio Fashions, Glitter’n Gold Fashions and Music is Magic fashions were not developed, so we wouldn’t have seen new updated fashions for our favorite assortments either.

The International/World Tour fashions never made it past the marketing departments approval; Graphix was dropped pretty early on.

American Beauty Jem would have been Hasbro’s attempt to add red to the line. The color red was considered too risqué for a doll line, so the American theme was away to work the color into the line.

There would have been at least four new Jem dolls:

  • Rockin' Romance Jem - 4004,
  • American Beauty Jem - 4007,
  • Hollywood jem - 4009, and
  • Jem 4010

Two new Holograms:

  • Astral - original name was Magic
  • Regine - original name was Paris, and
  • Video and Danse would have been reissued with long hair.

A new group the Stingers - assortment number 4012:

  • Riot - original name was Chaos -- a male,
  • Minx - original name was Fiasco,
  • Rapture - original name was Jazz,

Most of these new dolls appeared in the show sometime in the fall and winter of 1987/1988. Pizzazz (Red Dress) and a new Misfit Graphix were put on hold for the 1988 line, and Graphix never appeared in the show. New mix match outfits, along with many other new fashion sets were planned for 1988.  Some of the new dolls and fashions. A new Rio was also developed, "Rio O' Boy".

 
"Can't Get My Love Together"
 

Hasbro made Jem to expensive to compete in the marking place. Hasbro expected Jem to make over $30 million a year, but the sales were not there – not when the customer had a cheaper alterative to choose from. Hasbro made Jem too realistic, too articulate and with flashing earrings and/or a cassette tape, the costs were too high. The fact that Jem was not sculpted to fit Barbie’s clothing did not help either.

A new reason for Jem's demise as surfaced from Hasbro -- the size of the boxes. It seems that the 14-1/2” tall doll boxes was a big issue to retail stores in most areas. Doll aisles were set up to hold the 11-3/4” Barbie boxes. Because of the larger size, one of two things happened – either the dolls would be sat on their side, or one shelve would have to be removed and the other shelves adjusted to accommodate the larger boxes. These are not issues that customers would see, but stores would see the display as looking sloppy and reflecting badly on the store or see it as loosing valuable shelf space. A retail outlet would see taking out the shelf as a loose of revenue -- overstock and backroom storage is seen as a negative in retail.

not confirmed: Hasbro, or more importantly Stephen Hassenfeld, saw that Jem had some marketing issue, and wanted to fix them. When Stephen found out that he was dying, he decided to cancel the line. Stephen felt like he did not have enough time to fix all the issues with Jem, and was afraid that Hasbro, under his brother Alan Hassenfeld, would not fix them after he was gone. The decision was to black out Jem completely, so it was like she never existed. All posters, dolls and anything Jem related were removed from Hasbro. Any remaining merchandise, included Rockin’ Romance Jem, were shipped over seas.

Stephen Hassenfeld passed away on June 25, 1989.

March 2010 Updated/Correction: By the time the doll line was canceled the show was already rapping up. Hasbro was canceling all the Sunbow shows to save money -- Jem was the last one to be canceled, finishing out the 65 episode syndicated contract. The Jem show might have even gotten a longer run thanks to the doll line being canceled. Hasbro promised the vendors they would continue the show after the line was canceled to help move (1987) product from store shelves. If the Jem doll line continued into 1988 more then likely Hasbro would have broken the contract with Sunbow dropping the show in Oct of 1987.

G. I. Joe and Transformers had hit the 65 episode mark.

  • G. I. Joe was canceled at 21 episodes after the first 65 -- just 5 episodes shy of another 26 episode contract ( two13 contracts) after the original 65 episode contract = 86 of 91
  • Transformers was canceled 46 episodes after the first 65 -- just 6 episodes shy of two 26 episode contracts (four 13 contracts) after the original 65 episode contract = 111 of 117

Hasbro contracts with Sunbow were for 65 episodes followed by 13 or 26 episode contracts beyond the first 65.

 
Maxie
 

A smaller doll called Maxie ended up replacing Jem. Maxie was a high school girl, with her high school friends. The line was the same size as Barbie and the fashions could be swapped with Barbie fashions. This line only lasted three years.

Maxie was not a true replacement for Jem because Hasbro originally was going to release both Jem and Maxie in 1988. Maxie was brought in by outside investors who had their own staff develop the line. Hasbro prototyped the dolls and fashions and produced the line. Except for the use of some Jem’s fabrics and accessories, Jem (and the designers that worked on Jem) had very little to do with Maxie’s development.

Maxie was going to have a band in the fall 1990, but Hasbro canceled Maxie before the dolls hit the stores. This Maxie band would have featured Jem instruments in new colors.

 
 
  • Rockin' Pretty Bianca - a blue Roxy guitar,
  • Rockin' Pretty Maxie - a purple Shana guitar,
  • Rockin' Pretty Ashley - a blue "Show Me The Way" Video Madness tambourine, missing the Jem logo,
  • Rockin' Pretty Carly - a light green Kimber keyboard

Maxie was quickly followed by the New Kids on the Block dolls. That included two sets of dolls and a stage playset.


JEM "M" History

JEM Timeline TotallyJem! Calendar

Info/History Memorials Fashion Dolls Variations Extra Extra The Show Similar Dolls Links, etc.

Updated: October 4, 2011 5:55 PM ContactUpdatesSite MapSite IndexZip2Top
check the Updates page to see what may have been updated
       
       

JEM®, the Holograms®, the Misfits®, the Stingers™ and all other characters, episodes or songs:
©1985-1988 Hasbro, Inc., ©1985-1988 Sunbow Productions, Inc.©1985-1988 Wild Star Music, Inc., ©1985-1988 Star Wild Music, Inc.

Current:JEM®, JEM & the Holograms®: © Hasbro, Inc.
This site is not affiliated with any copyright holders. This site if for educational purposes only. Any references and/or images of non-JEM doll lines if for opinion purposes only. No images can be used without permission and/or for the purposes of profit. All images, and/or scans are from my person collection, unless other wise stated. Any 3rd party references to information or images on this site must include a link to this site totallyjem.jemmagic.com or parent site jemmagic.com.