Everything you need to dress-up like Jem, Pizzazz or Synergy
-- officially licensed by Hasbro. spirithalloween.com
Get your officially (USA) licensed Jem t-shirts at welovefine.com thanks to the first welovefine/Jem contest, many Jem fan
made designs are available for purchase. Congratulations to the Winners! You are Superstars!
The donated High Quality scans
of the "Hasbro 1988 US Pre-Toy Fair Catalog"
are available on the Shout! Factory
"JEM and The Holograms - 'The Truly Outrageous
click banner above to get your copy (submission)
This was given
to the companies that where selling licensed JEM items.
It shows the art work that should be use for the packaging on their products. It also has
PMS (Pantone Matching System) colors for correct color
matching, and information about how the Hasbro copyright
and how companies names need to be set up on the packages/items. Usually less than 500 of each Licensing Kit were printed, and with a budget for $10,000 to $20,000.
In 1985 a single album version with only 7 color pages (Chromes 01-08 and the Packaging "box" page) was released. It only included 4 black and white pages -- only the 2 line art pages with Jem and the Holograms. It included the "Licensing Specifications" page and also included a "Licensed Product Quality Assurance Policy" which was not the double album version.
The 1985 album cover did not have the embossed confetti. It did not include the bi-fold promotional write up, Rio (Chromes 09-10,) the Rockin' Roadster (Chrome 11,) Stare Stage (Chrome 12,) or the Misfits (Chromes 13-17), or the Packaging page with Chromes 18,19.
looks like a 12 inch double album record sleeve. The cover
is embossed. It has a night scene design that covers the
inside. The sheets and folder can be slide into either
side. The back cover is pink, just Hasbro's address in
the lower left corner (missing from this scan.)
front of cover
pocket opens to center
pocket opens to center
The bi-fold promotional
folder has the Jem illustration from the doll boxes. The
background art was changed to outlines. (This may seem
familiar, because it's one of the inspirations for this
site's design.) The inside has information about the doll line,
show, and promotion(s), basically telling the other companies
why they should license Jem products. The back of the
folder has no information, just a palm tree and confetti.
front of folder
With the tremendous growth of music videos, the popularity
of MTV,™ and their strong influence on today's
youth, Hasbro has developed JEM, a fashion doll line
with a unique approach to doll play, and a fabulous
license for you to profit from!
The JEM concept combines music and fashion with a contemporary
graphics and designs, unlike any other doll concept
in the marketplace today. JEM's theme centers around
a beautiful, young woman of the '80s with a secret,
dual identity. Off stage, she's Jerrica Benton, co-owner
of Starlight MUsic and the benefactor of the Starlight
House for homeless girls. With the help of a holographic
computer image named Synergy, that focuses her power
through LED earrings, Jerrica mysteriously transforms
into JEM, a truly Outrageous rock star!
Only the Beginning
For the first time in the history of Hasbro, JEM was
introduced though a spectacular animated TV series as
part of the Super Sunday lineup. Fifteen episodes filled
with music, magic and mayhem are guaranteed to spark
excitement among the young audience. JEM is also the
first toy line to be introduced simultaneously in the
U.S., Canada, United Kingdom, Europe and Australia,
at all the major toy fairs.
The JEM storyline relates Jerrica's constant struggle
to keep her father's former partner, Eric Raymond, and
his "new wave" band, appropriately named The
Misfits, from gaining control of Starlight Music. Jem
and The Holograms, made up of Jerrica's sister Kimber
and friends Aja and Shana, must fight with every note
they have to outwit their evil counterparts. Rio, Jerrica's
boyfriend is also JEM's road manager and has no idea
that JEM and Jerrica are one is the same, adding the
intrigue of a love triangle to the JEM story.
Getting Down to Business
JEM is hot and rockin' to beat of a $10 million advertising
campaign, featuring a dynamic television commercial
developed by Charlex (of the rock video fame), that
truly captures the contemporary excitement of JEM. Seven
exciting commercials will be shown in over eighty markets
on network stations and the Nickelodeon cable channel.
Promotion Support includes:
The JEM TRULY OUTRAGEOUS AUDITION
CONTEST, a sensational promotion is association with
MTV™ where kids rehearse the JEM theme song
and call a special 800 number to "audition"
via telephone directly to JEM. The grand prize winner
will receive an all-expense paid trip to New York
City to attend the 1986 MTV Music Awards. Over a thousand
prizes will be given away including video cassette
players, tour jackets and a Jem video library. This
promotion will be advertised on TV with a special
Special premium offers and exclusive
promotion information will be included in each package
of JEM dolls and accessories.
I Got My Eye On You
The airwaves will explode in 1986 with the spring premiere
of JEM made-for-TV movie, followed by a weekly half-hour
television series. See Jem as she travels the world,
makes movies and sings to aid hungry nations.
Music Is Magic
The JEM line extensions provide a contemporary music
oriented play environment that continues the dual identity
concept. Daytime fashions convert into exciting stage
costumes. The Rockin' Roadster sportscar houses an FM
radio. The Backstager dressing room playset has built-in
speaker that hooks up to any radio. And the ultimate
Star Stage looks like an electric keyboard on the outside,
but opens to reveal an office setting that changes into
a stage and comes complete with a cassette tape player.
She's Got The Power
Jem has the power to soar to the top of the charts and
become the hottest licensing sensation. There's music
in the air, so get into the groove -- with JEM!
inside back folder
this folder, there are 20 sheets that contain the artwork
from the doll boxes, and playsets. (the art for the
Rock Backstager, and fashions were not included) Sewing
labels and line art are also included in this kit.
Sheet 7: The sheet for Rio shows him with brown
Sheets 1-12: These sheets have a label next to
each artwork that says "Chrome#" then a
Chrome refers to the color transparency that artwork would be sent on.
back of folder
Glamour, glitter fashion and fame...Jem is her name,
no one else is the same! She's the hottest new rock
star to hit the music scene. Underneath the wild stage
costume and shocking pink hair, she's actually Jerrica
Benton, co-owner of Star Light Music. The transformation
to Jem comes through flashing Jemstar LED earrings that
filter power from a holographic computer name Synergy.™
Jem and her band, the Holograms, must fight with every
note they have to outwit their counterparts, The Misfits,™
backed by none other then Eric Raymond, Jerrica's partner
in Star Light Music. It's a real battle of the bands
as Jem rocks and rolls her way to the top of the charts.
Jerrica Benton is a cool, sophisticated woman of the 80's--with
a secret dual identity! Off stage, she's the chief executive
of Star Light Music Corporation and benefactor of Starlight
House, a shelter for homeless girls. With the help of
holographic computer image named Synergy,™ that
focuses her power through LED earrings (inheritances from
her farther), Jerrica mysteriously transforms into JEM,
a truly outrageous rock star!
Music in the Air!
The Holograms™ -- Beautiful Kimber™, stunning
Aja™ and captivating Shana™ are the powerful
performers behind Jem™. Music is magic -- and they
Will Rio™ ever find out that the two special ladies
in his life are really one in the same?
The Holograms tour the town in the Rockin' Roadster.
Jem™ -- she's Truly Outrageous! Off stage, she's
Jerrica Benton, the sophisticated boss lady of Star Light
Music Corp. On Stage, she's Jem, the hottest rock star
to hit the music scene. She sizzles with excitement!
Kimber™, Aja™ and Shana™, are high energy
in motion! Their distinct sound, incredible talent and
high tech instruments make them the most popular rock
group around. They're the musical force behind Jem and
the only people who know her true identity. Kimber is
actually Jerrica Benton's younger sister and the prime
target for Eric Raymond's deceitful trickery. Aja and
Shana are the Benton sisters' closest friends. Rio, the
Holograms road manager, is also Jerrica's boyfriend, which
calls for some cool coverups by the group. And their constant
battles with the evil rival band, the Misfits, make for
some pretty sticky situations. But the Holograms have
what it takes and will excite any crowd with their fabulous
Holograms™ Aja, Shana Kimber
05, 06, 07
He's a very special leading man with a cool style and
watchful eye! Adored by millions of Jem™ fans,
Rio's main interests are managing the activities or
Jem and The Holograms™ and keeping up with his
girlfriend, Jerrica™ Benton. Will he ever discover
that Jem and Jerrica are really the same person?
Chrome 09, 10
More than just a care this sleek cruiser is powered by
all the rockin,' rollin adventures Jem™ and her
friends can conjure up, Jem cruises in style to concerts,
rehearsals, rock video previews and just for fun!
Lights, camera, action! Feel the beat as Jem and the Holograms™
perform on this sensational, fully equipped stage. When
the performance is over, the Stage converts into an ultra-modern
office for Jerrica™ at Starlight Music Corp.
Pizzazz,™ Roxy™ and Stormer™ would like
nothing more than to see Jem and the Holograms™
fall from the top of the charts so they can take over
the No. 1 spot with their sassy sound! They'll do anything
to undermine their successful counterparts -- even sabotage
their concerts! Will the Misfits' mischievous ways win
out, or will they become overnight has-beens?
Chrome 13, 14
Misfits™ Pizzazz, Roxy, Stormer
15, 16, 17
On or off stage, the Jem™ look is truly outrageous!
For your convenience, full color background illustrations
are available to assist in designing your packaging or
Chrome 18, 19
Jem packaging is truly outrageous! To insure that the
packaging of your licensed product resembles Hasbro's
Jem packaging, it is imperative that you use following
guidelines when designing your package:
A Jem logo should appear on all panels of the package.
Seagull Light Italics is the recommended type style
for package copy.
Use fluorescent colors on the package. A top-to
bottom color gradation of process yellow to orange
PMS 805, to pink PMS 806 should be used for the background.
PMS 842 purple should be used for type/copy.
Be sure your company logo, name and address are
clearly visible on the package, as well as the correct
Hasbro legal credit line.
Labels Sew-In Label
The Jem sewn in label is used on soft goods and identifies
your product as exclusive Jem merchandise. It also provides
a permanently attached copyright notice to the item.
Be sure to use the correct country of origin on the
This label is used externally on soft goods. To keep
the look consistent, we recommend that your color coordinate
this label to match the item and also size it appropriately
to suit the product. Woven sewn on labels are suggested
for fashions and fashion accessories.
may be missing a "Licensed Product Quality Assurance Policy" which was in the 1985 single album version
update - Nov. 14th 1986
letter was sent out to the "Licensee" on Nov.
14th 1986. Thanks glittergoldguy
for these images.
'N Gold™ Jem™ & Rio™
It's Award Night, and the hush falls over the crowd as
Glitter 'N Gold JEM arrives on the scene. Her beautiful,
golden-accented hair and elegant glittery gown dazzle
the enchanted crowd. Her escort for this special evening
none other than Rio, her handsome road manger (and Jerrica's
boyfriend). He looks the coolest in his gold tux with
all the trimmings. This glittery duo are the talk of the
'N Sizzle™ Jem™
This glittering superstar needs no introduction! She's
JEM, the hottest rocker in the music biz, topping the
charts with over thirty hit songs. This sizzling sensation
has her own hit T.V. series and is number one with kids
everywhere! Flash 'N Sizzle JEM radiates with truly outrageous
rock 'n roll energy!
of the Holograms™
Video makes it happen! This dazzling starlet is the brains
behind JEM's award-winning rock videos. She tours with
JEM and the Holograms, jetting from coast to coast to
videotape their outrageous concerts. She's the glamorous,
behind-the-scenes Hologram who doesn't miss a note.
of the Misfits™
Clash is the Misfits' most mischievous rocker! She carries
a special distortion modulator so she can jam Synergy's™
holographic signals to Jerrica, delaying her transformation
to the truly outrageous JEM! What other concert-sabotaging
efforts will Clash and the Misfits think of next?! Stay
tuned and see.
the Nov. 14th 1987 Update, and may have come as another
Rock'n Curl Jem (no known Sharon Knettell illistrations),
"New Look" Holograms*,
the Starlight Girls,
Glitter 'N Gold™
Glitter 'N Gold Roadster,
KJEM (no known Sharon Knettell illistrations),
New Wave Waterbed (Sharon Knettell illistration was created),
Video Madness (no known Sharon Knettell illistrations).
*=used for US Family Home Video art.
If a 1988 update was created (or to be created) it may have liked wildly different from the previous updates. Hasbro was no longer using Sharon Knettell to create the box art illustration for the dolls and playsets, so they probably would not hire her just to create illustrations for the JEM Licensing Kit Updates. They may have planned on using in-house designers to create something similar or used the Presentation Art by Judith Nelson since that art was already created and available to them.