JEM was officially unveiled at the 1986 Toy Fair in New York City -- 1986 February 10th.
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30 Years of JEM! 1985-2015
JEM's Beatin' Beetle - My Dream Car!
finally found my original file ...
so here is
the Glitter'n Gold VW
JEM's 30th Anniversary
of the Glitter'n Gold line unveiling
at Toy Fair 1987
February 09, 1987 - February 09, 2017
JEM's 30th Anniversary
of the "Glitter and Gold"
Jem episode.
March 15, 1987 - March 15, 2017
JEM's 30th Anniversary
of the "Talent Search"
Jem episodes. (Raya/Jetta)
Sept. 21, 1987 - Sept. 21, 2017
 

 

JEMstars
JEM Character Bios

1985 Jem/Jerrica Benton™ | Kimber Benton™ | Aja Leith™ | Shana Elmsford™ | Rio Pacheco™ | Roxanne "Roxy" Pelligrini™ | Mary "Stormer" Phillips™ | Phyllis "Pizzazz" Gabor™ | Eric Raymond™ | Mrs. Bailey™ | Synergy™ | Howard Sands™ | Zipper™ | Countess Danielle Du Voisin™ | Lindsey "Lin-Z" Pierce™ | Anthony Julian™ | The Starlight Girls™

1986 Vivien "Video" Montgomery™ | Constance "Clash" Montgomery™ | Jeff Wright™ | Harvey Gabor™ | Shawn Harrison™ | Giselle "Danse" Dvorak™ | Techrat™

1987 Carmen "Raya" Alonso™ | Craig Phillips™ | Sheila "Jetta" Burns™ | Harriet Horn™ | Emmett Benton™ | Jacqui Benton™

1988 Rory "Riot" Llewelyn™ | Ingrid "Minx" Kruger™ | Phoebe "Rapture" Ashe™ | Maeve "Astral" Eldrich™ | Regine Césaire™ Gwendolyn "Graphix" Snyd™ | Rama Llama

2015 Blaze™

 

 
JEM
Jem and the Holograms Ornament!
(Oct 1, 2016)
JEM the Comic Book!(April 2015)
hallmark.com
 

 
JEM's 35th Anniversary
of the first airing on Super Sunday
October 6, 1985 -- October 6, 2020

Count Down Clock:
JEM's 35th Anniversary
of the Jem dolls line's unveiling
at Toy Fair 1986
February 02, 1986 - February 02, 2021
JEM's 35th Anniversary
of "the Beginning"
extended Jem episode.
April 04, 1986 - April 04, 2021
JEM's 35th Anniversary
of the first "New" Jem episode
"Starbright Part 1- Falling Star."
July 7, 1986 - July 7, 2021
 

2017 UPDATE
on Ruby Red™ Jem®
Welcome to the Official home of Ruby Red Jem!
 

 

Integrity Toyswww.integritytoys.com/ jemandtheholograms

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JEM is Here!

Integrity Toys Licensing Deal ...
 
2012
San Diego Comic ConHollywood Jem™
Hollywood Jem™
SDCC 2012
Jem and the Holograms™ - Classic Jem™, Jerrica Benton™, Rio Pacheco™ & Synergy™
Classic Jem™, Jerrica Benton™, Synergy™ & Rio Pacheco™
November 2012
 
2013
The Holograms - Kimber Benton™, Aja Leith™ & Shana Elmsford™
The Holograms™: Kimber Benton™, Aja Leith™ & Shana Elmsford™
March 2013
The Misfits - Phyllis "Pizzazz" Gabor™, Roxanne "Roxy" Pelligrini™ & Mary "Stormer" Phillips™
The Misfits™: Phyllis "Pizzazz" Gabor™, Roxanne "Roxy" Pelligrini™ & Mary "Stormer" Phillips™
May 2013
The Stingers - Rory "Riot" Llewelyn™, Ingrid "Minx" Kruger™ & Phoebe "Rapture" Ashe™
The Stingers™: Rory "Riot" Llewelyn™, Ingrid "Minx" Kruger™ & Phoebe "Rapture" Ashe™
September 2013

Continuing after
the original Licensing Deal ...
Broadway Magic JemGlitter'n Gold Jem/Jerrica Benton™ / Glitter'n Gold Rio Pacheco™
Broadway Magic Jem™ W Club 2013, Glitter'n Gold Jem/Jerrica Benton™ SDCC 2013 & Glitter'n Gold Rio Pacheco™ IT Direct 2013
Who Is He Kissing? Flipside Giftset / the Holograms Stage Essentials & the Misfits Stage Essentials
Who Is He Kissing? Jem™ & Jerrica Benton™ December 2013 & Stage Essentials March 2014
 
2014
Carmen "Raya" Alonso™, Sheila "Jetta" Burns™ & Maeve "Astral" Eldrich™
Carmen "Raya" Alonso™, Sheila "Jetta" Burns™ & Maeve "Astral" Eldrich™
March 2014
Constance "Clash" Montgomery™, Vivien "Video" Montgomery™, Giselle "Danse" Dvorak™ & Regine Césaire™
Constance "Clash" Montgomery™, Vivien "Video" Montgomery™, Giselle "Danse" Dvorak™ & Regine Césaire™
June 2014
In Stitches Jem™ & Phyllis "Pizzazz" Gabor™ Duet Giftset (2013 IT Direct Exclusive) Property of Integrity Toys, no copyright infringement intended
In Stitches Jem™ & Phyllis "Pizzazz" Gabor™
IT Direct 2015 - March 2014
Techrat™
W Club 2014 - August 2015
Property of Integrity Toys, no copyright infringement intended Rockin' Romance Jem™
Countess Danielle Du Voisin™
W Club 2014 Upgrade
Rockin' Romance Jem™
SDCC 2014
   
2015
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Lindsey Pierce™
IT Direct 2015
Eric Raymond™
IT Direct 2015
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Starstruck Jem™
IT Direct 2015 - Winter 2015
Craig Phillips™
IT Direct 2015 - Winter 2015
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Award Night Jem™
W Club 2015 - Early 2016
Twilight In Paris Jericca Benton/Jem™
SDCC 2015
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Anthony Julian™
IT Direct 2015 - Fall 2015
Showtime Jem™ SHOPBOP 2015 - October 2015
   
2016
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Sean Harrison™
IT Direct 2016 - Winter 2016
Rock 'N Roll Royalty
RIOT LLEWELYN™
IT Direct 2016
May 2016
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
The Bands Breakup
KIMBER BENTON™
IT Direct 2016
June/July 2016
The Bands Breakup
Mary "STORMER" Phillips™
IT Direct 2016
Late Summer 2016
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Designing Woman
Phyllis "PIZZAZZ" Gabor™
IT Direct 2016
June/July 2016
Gwendolyn "Graphix" Snyd™
W Club 2016 -
Feb 2017
   
Dolly-Days - New Editions with bonus fashions

Phyllis "Pizzazz" Gabor™
Bonus "At The Awards" Dress
Roxanne "Roxy" Pelligrini™
Bonus "I'm With Her" Dress
Mary "Stormer" Phillips™
Bonus "I'm Okay" Outfit
Ingrid "Minx" Kruger™
Bonus "Are You Feeling Alright?" Outfit
Phoebe "Rapture" Ashe™
Bonus "Destiny" Outfit
IT Direct 2016
Nov 2016

   
2017
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Zipper™
IT Direct 2017
March 2017

Tomorrow Is My Wedding Day
KIMBER BENTON™
IT Direct 2017
April 2017

Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Studio Playset
W Club 2017
Fall 2017
Sophisticated Lady JEM®/Jerrica Benton™
IT Direct 2017
June 2017
The End
 
Encore ...
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Glitter ‘n Gold - Shana Elmsford™ On-Stage Mini-Giftset
(Encore-W Club 2017 Exclusive)
Winter 2017
Glitter ‘n Gold - Aja Leith™ On-Stage Mini-Giftset
(Encore-W Club 2017 Exclusive)
Winter 2017
Property of Integrity Toys, no copyright infringement intended
This is Farewell JEM™
(Encore-W Club 2017 Exclusive)
Winter 2017
Property of Integrity Toys,
no copyright infringement intended

Updated: July 2017

 

 

Shout! Factory

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JEM is now on DVD!

The Truly Outrageous Complete Series Season One
Shout! Factory DVD - Jem The Truly Outrageous Complete Series! Shout! Factory DVD - Jem The Truly Outrageous Complete Series! - Season One
October 11, 2011 October 11, 2011
   
Season Two Season Three
Shout! Factory DVD - Jem The Truly Outrageous Complete Series! - Season Two Shout! Factory DVD - Jem The Truly Outrageous Complete Series! - Season Three
February 14, 2012 July 10,
2012

Hasbro has reacquired the worldwide distribution rights to the Sunbow Library of Hasbro Classics on May 14, 2008.

Updated: Nov 3, 2011

 

 
MORE COMING SOON...
JEM the Comic Book!
(April 2015)
JEM the Comic Book!(April 2015)
IDWPublishing.com
Get your officially licensed Jem t-shirts at
Everything you need to dress-up like Jem, Pizzazz or Synergy -- officially licensed by Hasbro. spirithalloween.com

Get your officially licensed Jem t-shirts at welovefine.com
Get your officially (USA) licensed Jem t-shirts at welovefine.com
thanks to the first welovefine/Jem contest, many Jem fan made designs are available for purchase.
Jem Tee Design Contest
Congratulations to the Winners! You are Superstars!

Get your officially licensed Jem t-shirts at truffleshuffle.co.uk
Nov 2011 - Get your officially (UK) licensed Jem t-shirts at truffleshuffle.co.uk
 

 
Jem The Movie
(October 23, 2015)
JEM the Movie!(2016?)
jemthemovie.com
 

 
Jem and the Holograms is coming to Nextflix in 2012
All 65 episodes of Jem and the Holograms
are available on Nextflix Instant Que ($7.99 per month)
 

 
JEM @ 2012 San Diego Comic Con
HollywoodJem Integrity Toys - licensed by Hasbro -  ©2012 Hasbro
 
JEM @ 2011 New York Comic Con
& UNIT•E
with JEM at the 2011 New York Comic Con
 

 
JEM's Beatin' Beetle - My Dream Car!
Just for fun
 

Fun Facts:

  • "Saturday's Hub premiere of "Jem and the Holograms" (2-5 p.m.) earned significant double-digit growth versus the prior week"
    thefutoncritic.com
  • Jem was the #1 rated cartoon show Nov. 1986 (Nielsen).
    2.) G.I. Joe, 3.) Smurfs, 4.) Transformers, 5.)Thundercats
    Playthings - June 1987
  • Jem made over $50 Million her first year. (Not Correct? - unless it's net vs gross) source
  • 1987 - "Hasbro said it had projected sales of $30 million this year, but had only sold $21 million worth of Jem dolls"
    LA Times - Aug 22, 1987
  • The Jem theme went Triple Platunum by Aug. 1987 - over 3,000,000 dolls sold which included the theme song.
    LA Times - Nov 9, 1987 - thanks CTD
  • By Sept. 1988 over 5,000,000 dolls were sold.
    looking for source

Things to see:

TotallyJem! Exclusive:

Rare and/or Exclusive:

Rare:

Lots or rare and exclusive information and database and every click


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March 2002
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February 2001
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February 2001

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JEM Hasbro Employee Literature

Hasbro Bradley Herald
Volume 2 No. 4 1986 - April 1986
JEM Hasbro Bradley Herald 1986 April

April 1986, Hasbro thought Jem was a pretty bid deal. Jem received many positive acknowledgements from around the globe, including the 1986 Best Girls’ Toy in Austria. Jem was a big success at every Toy Fair around the world. Hasbro was so excited about the launch of Jem the Marketing Vice President, in charge of Jem, got the Merrill Hassenjeld Award for 1986. Even Sgt. Slaughter daughters were excited about Jem.

This did not personally come from Carleigh Hoff but in an ebay auction of her estate ... bizarrely a storage unit auction of the person who got her estate at auction. The auction included her Hasbro benefits package several loose dolls, some unfinished prototype fashions.

JEM Hasbro Bradley Herald 1986 April

Toy Fair ’86 – why we’re so excited!

The real show, however, took place ten floors above the main showroom. There, behind a special door, buyers entered Starlight Record Company and the world of Jem. The star's secretary greeted everyone and told the whole story of Jem, her alter ego Jerrica Benton, and their rock 'n' roll rise to the top.

(click image)
JEM Hasbro Bradley Herald 1986 April

Truly outrageous times three

Jem, the hottest doll of the year, will star in three Milton Bradley board games. In Jem Concert Clash, Jem and her rockin' back-up group, The Holograms, try to collect more hit records than their rivals, The Misfits, in this battle of the bands.

In Jem Rock 'n' Romance, Holograms manager Rio is falling in love with both Jem and Jerrica (not knowing they are the same person). Players collect stars on their way around the board and find out on the final space who Rio really loves.

Players must help Jem and The Holograms find their missing costumes and dresses, stolen by the rival Misfits, in Jem Fashion Flash. The first player to find eight missing fashion items wins the game. All three games include a cassette of Jem music which adds even more fun and excitement to the game play.

(click image)
JEM Hasbro Bradley Herald 1986 April

International toy fairs:

Thanks to everyone at Hasbro and MB International who worked hard to meld the talents of the two organizations, Hasbro premiered at this year's international toy fairs with the worldwide launch of Jem, the Watchimals and A Question of Scruples.

  • Germnay:
    The largest toy fair in Europe is the Nuremberg Toy Fair in Germany. Neil Giarratana, managing director for MB GmbH, notes that although space is limited at the Nuremberg fair, MB GmbH successfully gained extra space this year to accommodate its new stand. This high tech adventure environment included exciting displays of My Little Pony, Jem, Glo Friends, Snugglebumms, Wuzzles and A Question of Scruples.
  • United Kingdom:
    ”New Transformers, MB's Bed Bugs and Playskool's Casey also were very well received," said Norman Walker, managing director, Hasbro Bradley, U.K. "But by far the most spectacular responses were to Scruples and Jem. The fashion doll business is very strong in the United Kingdom. We expect Jem will take a share of that market."
  • Spain:
    Christian Colombani, vice president, International, says most noteworthy in Spain were the Transformers and Jem displays: "This was the first time in Spain that we created an atmosphere for our products through their displays. Judging from the Robotix are ready to roll for toy buyers in Holland.
  • Australia:
    Barry Jones, managing director of MB Australia, reports that at the Australian Toy Fair, Hasbro's Transformers, Jem and Wuzzles were well received, as were MB's Scruples and Bed Bugs.
  • Italy:
    In Milan, Italy, toy buyers loved Jem. Sales at toy fair were up almost 75 percent for MB Italy.
  • France:
    In France, Jem was the number one topic of conversation among buyers at the Hasbro display.

All the world salutes Hasbro!

And in the land down under, Hasbro won both Best Boys' Toy and Best Girls' Toy of the Year awards at the Australian Toy Fair. Jem/Jerrica walked off with the Best Girls' Toy honors (the Wuzzles' Eleroa was highly recommended in this category) and the Transformers' Omega Supreme won for Best Boys' Toy (with Ultra Magnus highly recommended as well).

(click image)
JEM Hasbro Bradley Herald 1986 April

Maurene Souza wins 1985 Merrill Hassenjeld Award

Hasbro President Alan Hassenfeld stood at the podium of New York's The Ballroom restaurant at the sales luncheon preceding Toy Fair and reflected on how his father loved to market new toy ideas. Merrill had a whole drawer full of winners and losers he'd collected through the years, Alan recalled. In that spirit of trying out new ideas, Alan said, Maurene Souza developed Jem, the doll that promises to be the hottest new toy for 1986. In presenting the company's most prestigious honor, Alan said, "It gives me pleasure to present the Merrill Hassenfeld Award to someone who has grown with the company and that's especially true of Maurene Souza!"

When Maurene came forward to accept the award, she was so overwhelmed that the first words that came to her were appropriately quoted from Jem, "This is truly outrageous!" Maurene said. In reflection she thanked Bob Prupis, her mentor; Steve Schwartz, who taught her "product is king;" Larry Bernstein "who gave me a chance;" as well as the product managers and marketing directors in the girls' group. Maurene joined Hasbro in 1973 as a copywriter and has worked her way up through the marketing ranks to her current position as vice president of girls' toys.

(click image)
JEM Hasbro Bradley Herald 1986 April

Sgt. Slaughter

Q. How does your family feel about your involvement with Hasbro?

A. My daughters are thrilled about it. I brought them back Jem dolls and Watchimals from Toy Fair in February. They went crazy over them.

(click image)
JEM Hasbro Bradley Herald 1986 April JEM Hasbro Bradley Herald 1986 April JEM Hasbro Bradley Herald 1986 April
(click image) (click image) (click image)
       
Hasbro Bradley Herald
Volume 3 No. 6 1986 - June 1986
JEM Hasbro Bradley Herald 1986 June JEM Hasbro Bradley Herald 1986 June JEM Hasbro Bradley Herald 1986 June JEM Hasbro Bradley Herald 1986 June
JEM Hasbro Bradley Herald 1986 June JEM Hasbro Bradley Herald 1986 June JEM Hasbro Bradley Herald 1986 June JEM Hasbro Bradley Herald 1986 June
  JEM Hasbro Bradley Herald 1986 June JEM Hasbro Bradley Herald 1986 June  
       
Marketing Sheets:

As far as I know the "Rockin' Refunds" never happened and/or was replaced by the in store "Sizzling Spring Savings $2.50 Rebate and free cassette" offer. This offer sounds a little complicated, it sounds like you would receive a booklet of mail-in certificates. So you would have to mail-in each certificate as you purchased the appropriate item -- it should have been manufacture coupons, so the price could have been taken off at the point of puchure.This cassette seems like the one that came with Sizzling Spring Savings offer. So that's why I think this "Rockin' Refunds" promotion was abandoned or changed.

The Dream Tour information is pretty much correct, except "Smash Hit Tape Offer" was also available in it specially marked packaging of all the regular price dolls other than Glitter'n Gold Jem/Jerrica and Rio. This sheet makes it sound like the (non-Souvenir Program) offer was only available in the Glitter'n Gold Fashion Assortment packaging. I have heard this cassette was sold in stores like Toys R Us, which was probably changed because of lack of interest and/or abandoned when the 1987 sales did not meet expectations.

These came from Carleigh Hoff who worked for Girls' Soft at Hasbro. I would assume these where sent to the store toy buyers to help sell the Jem line. (these have also been posted on the JEM Trade Posters & Ads page and JEM vs. Moondreamers page)

JEM Marketing Sheets JEM Marketing Sheets
(click image) (click image) (click image)
       
Hasbro Promotions
Consumer • Trade • Tie-in - Volume 1, Issue 2

April 1987, Hasbro released this internal publication to let the Hasbro employees know about the current and up-coming promotions for the toy lines.This seems to have been printed after the above marketing sheets and a more accurate representation of these offers. I don't remember seeing a Free Standing Insert, Sunday Comic and didn't receive a direct mailing for the Sizzling Spring Savings. (this has also been posted on the JEM In Package Rebate page)

(click image) (click image) (click image) (click image)
       
Hasbro Dining Services
In-House Catering Menu vs. Take Out Services Menu
Doesn't have much to do with Jem, but these menus came in the same ebay auction as the Hasbro Promotions above. I can image these the designers eating something from these menus while the were working on Jem, or even the board eating while they were looking at the latest illustrations from the design departments.
JEM Hasbro Bradley Herald 1986 April JEM Hasbro Bradley Herald 1986 April
(click image) (click image)
JEM Hasbro Bradley Herald 1986 April JEM Hasbro Bradley Herald 1986 April
(click image) (click image)
       

 


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JEM®, the Holograms®, the Misfits®, the Stingers™ and all other characters, episodes or songs:
©1985-1988 Hasbro, Inc., ©1985-1988 Sunbow Productions, Inc.©1985-1988 Wild Star Music, Inc., ©1985-1988 Star Wild Music, Inc.

Current:JEM®, JEM & the Holograms®: © Hasbro, Inc.
This site is not affiliated with any copyright holders. This site if for educational purposes only. Any references and/or images of non-JEM doll lines if for opinion purposes only. No images can be used without permission and/or for the purposes of profit. All images, and/or scans are from my person collection, unless other wise stated. Any 3rd party references to information or images on this site must include a link to this site totallyjem.jemmagic.com or parent site jemmagic.com.