Everything you need to dress-up like Jem, Pizzazz or Synergy
-- officially licensed by Hasbro. spirithalloween.com
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made designs are available for purchase. Congratulations to the Winners! You are Superstars!
Update: while I still believe this head to be Glitter'n Gold Jem/Jerrica. Hasbro was working on a Ruby Red Jem doll for 1988. The doll would have come in a red dress, but it never appeared in the series before the series was canceled.
Now you might be asking who is “Ruby
Red Jem”? Why you may have never heard of her?
Was she a 1988 unproduced Jem doll? Ruby Red Jem was
the working name for “Glitter’n Gold Jem”.
So now your asking why did they call
her “Ruby Red Jem” instead of “Glitter’n
Gold Jem”? Because Hasbro, Mattel and other toys
companies had toys produced in the same Asian factories,
the “working name” kept the competition
in the dark. Product Managers from all the toy companies
would go to the factories to check on production. If
Hasbro was using the name “Glitter’n Gold”
then Mattel would have known Jem was “going gold”
and immediately Mattel would have created a gold themed
Barbie to compete.
It looks like the eye made-up was green
to throw off anyone that was trying to figure out what
this doll was going to look like.
I think this is an especially exciting
part of Jem’s history because Ruby Red was also
the name Hasbro gave to Sunbow to develop the cartoon.
Christy Marx the writer of the Glitter and Gold episode
noted that she felt like Hasbro did not trust Sunbow
to keep the secret identity of this doll.
I’m not sure why the name Ruby
Red was chosen, if was a color choice, like the official
color of Jemstar earrings (thou those seem more garnet
red) or even a Red Carpet reference since Glitter’n
Gold wasdeveloped as a Hollywood Glamour theme.
I find it interesting that Ruby Red was
not completely eliminated from Glitter'n Gold because
Hasbro used a ruby color dot for the "i" in
I think it is also very cool to see the
mold number is 601095-49M, which brakes down to 1986
January 09, fifth mold logged that day. The 49M represents
that this is the 49th version of the mold and/or make-up
design. The date only shows us with the original mold
was logged, but does not give us any information about
when this mold was created and if (or when) it might
have been shipped over to China to begin decoration
of the dolls. This shows us that Glitter’n Gold
“Ruby Red” was in development before Jem
debuted at the 1986 New York Toy Fair.
Ruby Red “Jem” Deco. Guide
(Original mold/doll date: 1986 January 09)
With a little photoshop fun,
this logo is what Mattel might have been expecting for
Jem’s big Ruby Red theme of 1987.
does not seem to have a “working name” like
“Ruby Red”. More then likely the new Jem/Jerrica
doll didn’t need a fake identity because it was
assumed that the Jem/Jerrica doll would be available
again in 1987 and they just changed her face –
so in a way the name “Flash’n Sizzle”
was still protected from the competition by the working
name of “1987 Jem/Jerrica”. Another reason
they might have only called her “1987 Jem/Jerrica”
is because a new name may not have been finalized or
even considered. Hasbro cases for “Flash’n
Sizzle Jem” have the name “Flash’n
Fashion Jem”, but the word “Fashion”
is was covered up with “Sizzle” …
so Sizzle may have been a very last minute change for
a doll that could have just came out as Jem/Jerrica,
similar to the “New Look” Holograms –
they didn’t not have a name change and were not
incorporated into a theme. I assume Hasbro did not see
a reason to disguises her name because Flash’n
Sizzle was only a one up doll, while Glitter’n
Gold was a complete theme that included Jem, Rio, fashions
and a new roadster.
1986 June 01 is the mold was logged,
and when Hasbro must have decided to give Jem/Jerrica
a new look. It is interesting to see that Ruby Red had
a new face five months before they changed the Jem/Jerrica
face to match. The 1986 Jem/Jerrica the Holograms and
Misfits were already on the shelves, the last of the
playsets and Rio were just making their way to the stores,
and Jem the series was still a month away from officially
starting with the new "Starbright" epsidoes.
will be locating some bad hair cut dolls in my collection
to do a better comparison between these heads and the
produced dolls. But this 1987 Jem/Jerrica head seems
a lot different and smaller than the Ruby Red Jem head.
When comparing them with a typical doll with hair the
head molds seem the same as their produced version.
So are the produced head really different? They don’t
seem to be that different, and it seems like they should
be the exact same mold, except for being produced in
two different factories with two different molds.
is next on the list, and like 1987 Jem/Jerrica she too
doesn’t have a “working name” other
than “Jem pet”. So who knows if Rama Llama
was already the given name for Jem’s pet llama
by March of 1987 or not. But this is more evidence that
this llama was created specially to be a part of the
1986 April was when the 15 Super Sunday
segments combined and aired as the five-part episode
in the Jem series. That shows how early Hasbro wanted
to give Jem a pet and already decided to make her pet
a llama. The dolls only debueted at 1986 Toy Fair a
few months earlier.
The 1987 March 13 date should be when
the paint was finalized to start production. That date
is the Friday before the brand new Jem “Glitter
and Gold” episode was aired for the first time
on Sunday March 15, 1987. This was also a few weeks
after the 1987 Toy Fair, and around the time Hasbro
decided to stop development on Jem after little confidence
was shown by the toy story buyers for the 1987 line,
including the Glitter’n Gold theme. That may explain
why she was produced and became a mail-in offer for
My Little Pony.
Jem Pet Paintmaster-keep
This is one of three, the
other two were sent to the factory in China. This Paintmaster
was kept for Hasbro’s record, so they would have
reference to what was sent to China. The original designer
of Rama Llama was responsible for printing this paintmaster
and hand wrote the information on the bottom.