Everything you need to dress-up like Jem, Pizzazz or Synergy
-- officially licensed by Hasbro. spirithalloween.com
Get your officially (USA) licensed Jem t-shirts at welovefine.com thanks to the first welovefine/Jem contest, many Jem fan
made designs are available for purchase. Congratulations to the Winners! You are Superstars!
July 12-15, 2012 marks the dates that Jem was back in the doll market place. The first Jem doll sold since Jem was canceled in late 1987 was Hollywood Jem at San Diego Comic Con 2012. Hollywood Jem by Integrity Toys was only a 500 doll run and sold out extremely fast each day of the con – only a specific number was aloud to be sold each day so they wouldn’t sell completely out the first or second day.
You might be wondering why the “One Jem Two Many” fashion was used for this doll instead of the pink “Hollywood Jem” revealed at the end of that two-part episode. It seems that during Jem’s final months before being canceled, Hasbro decided to release this Jem as the Hollywood Jem doll instead of the pink dress. Every indication is that this Jem was going to be the replacement for 1987 Flash’n Sizzle Jem/Jerrica/1986 Jem/Jerrica and not a themed/lead doll and not a lower price point doll either. But because the Glitter’n Gold Jem theme did not met expectations at the 1987 Toy Fair and because the pink Hollywood Jem dress was in continuing with the “Hollywood glamour” theme of Glitter’n Gold; Hasbro switched focus for the Hollywood theme to a more contemporary everyday look. The pink dress may have ended up being switched to the Hollywood Jem fashion assortment, but the assortment never materialized in the prototype stage.
A photo of the pink dress was given to Sunbow around the same time as Toy Fair 1987, so Hasbro was thinking Glitter’n Gold Jem was going to bust sales and save the Jem line. Even though Hasbro switched focus for the Hollywood Jem line shortly after that point they never gave Sunbow indication of the switch. So now when we have two Jem’s too many -- it is two Hollywood Jem’s too many.
You might be wondering why the image above looks a little rough – I took it with my iPhone in my parent’s rec room. I wanted to open this doll up in the exact same place I opened up my first Jem/Jerrica and Kimber back on Dec 26 of 1986.
Hasbro's Jem giveaways
Since there was an exclusive offering for Jem at SDCC 2012, they didn’t have giveaways like NYCC 2011 – the only giveaway was a postcard that had special offer for the welovefine t-shirt, Shout! Factory DVDs and the latest licensing deal with Spirit Halloween for Halloween costumes.