Ages: 5 &
Up
With the tremendous growth of music videos and their strong
influence on today's youth, Hasbro has developed JEM™,
a new fashion doll and a truly outrageous rock star! The
JEM concept centers around a beautiful, young woman of
the '80's with a secret dual identity! Off stage, she's
Jerrica Benton, co-owner of Starlight Music Corporation
with the help of a holographic computer image named SYNERGY™,
that focuses her power through special LED earrings, Jerrica™
mysteriously transforms into JEM, the hottest rock singer
to hit the stage!
In
addition to the lively animated television series, the
JEM line will be supported by dynamic commercials and
an aggressive advertising campaign, as well as premium
and promotional support programs! JEM™ is truly outrageous!
Hasbro 1986 Toy Fair Catalog
- page 2
4000
JEM/Jerrica™ Jerrica
the executive, transforms into JEM the rock star, with
the help of her flashing Jemstar™ LED earrings! Girls
will dress, pose and change her hair styles to match her
lifestyle! 12-1/2" doll is fully articulated with
bendable elbows and knees, twist and turn waist, and poseable
head. Includes microphone, stage dress, tights, glitter
pumps, hairpick, bracelet, reversible belt, daytime dress,
hair, pumps, sunglasses, rock poster, and figure stand.
(Batteries included.) Hasbro
1986 Toy Fair Catalog - page 3
4005
Holograms™ Asst.
JEM's fabulous musical group, are high energy in motion!
They're dressed in 'outrageous' stage costumes and feature
the latest hair styles and colors. Kimber™, Aja™,
and Shana™, come with their own unique musical instruments
and a cassette tape featuring rock music from the JEM™
animated series! Each fully articulated, 12-1/2"
doll includes a stage fashion, instrument, pumps, hairpick,
cassette tape, rock poster and figure stand. Hasbro
1986 Toy Fair Catalog - page 4
4010
Misfits™ Asst.
The mischievous musical group and JEM's beautiful adversaries-The
Misfits! Pizzazz™, Stormer™ and Roxy™ have
their own unique style with exciting hair colors, wild
makeup, and hot fashions to set them apart from the Holograms!
Each doll comes with a cassette tape featuring exclusive
music from the Misfits! These fully poseable 12-1/2"
dolls come with a stage fashion, musical instrument, pumps,
hairpick, cassette tape, 2 bracelets, rock poster and
figure stand. Hasbro 1986 Toy
Fair Catalog - page 4
4015
Rio™
Will Rio ever find out that the two special ladies
in his life are one in the same? He's JEM's road
manager and Jerrica's boyfriend! Rio is a 12-1/2"
truly articulated figure with rooted, combable hair
and stylish clothes. Includes cassette tape featuring
music from the animated series, briefcase, rock
poster, hairpick, figure stand and fashion look
that truly rocks! Hasbro
1986 Toy Fair Catalog - page 4
4001
Glitter ‘N Gold™ JEM® JEM
goes GOLD! She has glittering gold strands in her hair
and a glamorous, multi-piece fashion outfit for her nights
out with Rio™! And now has added flexibility for
a truly lifelike look!
With flashing Jemstar™ LED
earrings! (batteries included.)
More poseable then ever! Her legs
and arms bend in two ways so she can cross her legs
or hold her microphone like a real rock ‘n roll
sta
12-1/2", fully articulated fashion
doll has long pink, blonde and gold rooted hair!
Cassette tape has a "gold"
label and brand new JEM hits!
Includes bodysuit, hose, skirt, "fur"
cape, hair tie, gold shoes, two bracelets, microphone,
"suede" skirt, gold sunglasses, sandals,
hairpick, gold litter doll stand, and JEM Rock Star
Poster!
4016
Glitter ‘n Gold™ Rio™
JEM® thinks Rio’s the coolest in his Glitter
‘N Gold tux and sunglasses! And he has an extra
surprise for his favorite star, a long stem rose!
12-1/2", fully articulated male
fashion doll has purple and black hair!
Cassette tape has a "gold"
label and brand new JEM hits!
Includes gold tuxedo jacket with
satin shirt, gold tie, pants sneakers, a rose for
JEM, hairpick, gold glitter doll stand, and a JEM
Rock Star Poster!
Hasbro 1987 Toy Fair Catalog -
page 10
4002
Rock ‘N Curl™ JEM®
JEM’s newest fashion hairstyle – it’s
extra long, silky and all curls!
12-1/2", fully articulated fashion
doll has extra long, pink and blond rooted hair!
Includes a not performance outfits,
removable hoop earrings, two bracelets, pumps glitter
hose, hairpick, microphone, two hair ties and JEM
Rock Star Poster!
With flashing Jemstar™ LED
earrings! (batteries included)
12 1/2", fully articulated fashion
doll has long pink and blonde rooted hair!
Jerrica’s outfit includes a
tunic with hood and sunglasses to help hide her secret
identify!
As JEM, she wears a sparkly performance
outfit with matching hose, hair tie and pumps! Also
includes ankle boots, bracelets, microphone, doll
stand, and a JEM Rock Star Poster.
Cassette tape with JEM and The Holograms’®
newest hits!
Hasbro 1987 Toy Fair Catalog -
page 12
The
Holograms®
They’re the musical force behind JEM®
Kimber™, Aja™ and Shana™ are the original
Holograms with the hottest sound around! Raya™
on drums is the Holograms’ newest on stage performer!
Behind the scenes, Danse™ choreographs while Video™
produces their award-winning rock videos!
12-1/2" fully articulated fashion
dolls have long, silky hair and sparkling stage costumes
Each doll comes with a different
cassette tape with new hit songs!
Kimber, Aja, Shana and Raya have
their own pretend musical instruments!
Video comes with a pretend video
camera and Danse has her own pretend boom box!
Each includes stage fashions, pumps,
hairpick, doll stand and JEM Rock Star Poster!
Kimber™
Aja™
Shana™
4005 Asst.
Hasbro 1987 Toy Fair Catalog -
page 14
Raya™
4210 Video™
4209 Danse™
4208
The
Misfits® The mischievous Misfits: Pizzazz™,
Stormer™ and Roxy™ have been joined by their
wildest cohorts, Clash™ and Jetta™…They’ll
do anything to make the Misfits #1! Clash jams JEM’s®
concert with her distortion modulator while Jetta™
loves to zap the color out of JEM’s music videos!
They all spell trouble for JEM and the Holograms!®
12-1/2", fully articulated fashion
dolls have multi-colored hair and wild stage costumes!
Jetta™ has pure black hair with silver mylar
streaks and a black and white outfit!
Cassette tapes include great Misfits’
music!
Pizzazz, Stormer, Roxy and Jetta
each have a pretend musical instrument and Clash comes
with a pretend distortion modulator!
Each includes pumps, hairpick,
cassette tape, doll stand, and a JEM Rock Star Poster!
Pizzazz™
Stormer™
Roxy™
4010 Asst.
Hasbro 1987 Toy Fair
Catalog - page 16
Jetta™
4214 Clash™
4207
4020
Synergy™
Synergy’s supper holographic computer has the
power to transform Jerrica™ into the truly outrageous
JEM!®
12-1/2", fully articulated fashion
doll has purple and mylar streaked hair, lavender
skin and an electrifying costume!
Cassette tape has brand new JEM and
The Holograms’® music!
Includes pretend computer, hairpick,
boots, doll stand, and a JEM Rock Star Poster!
Hasbro 1987 Toy Fair Catalog -
page 13
4025
Starlight Girls™
Ahsley™, Banee™ and Krissie™ are Jerrica’s™
friends for the Starlight House and loyal fans of JEM!®
11", articulated fashion
dolls have chic fashions and unique hairstyles!
