Everything you need to dress-up like Jem, Pizzazz or Synergy
-- officially licensed by Hasbro. spirithalloween.com
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JEMstars - JEM Character Bios Shana™ / Shana Elmsford™
of the Holograms™
Originally named Chanda, Shana was the last Hologram to be added to the original Holograms. Christy gave Shana the last name of Elmsford, because of leading scientist in holographic technology but I’m not remembering a specific scientist’s name.
Shana was only Hologram or Misfit that had another career interest other than music; she was the fashion designer for the Holograms. Shana even left the band to pressure a fashion career. Shana was the first Hologram to have a boyfriend, and continued to have Anthony Julian as her boyfriend throughout the whole series. I have to say it’s a little sad that the series never dove into her African American heritage. The closest to a background for Shana was a historic look-a-like in the “Mardi Gras” episode.
Shana was the drummer for the Holograms, until she decided to make a career change. Only after the Holograms found her replacement, Raya, she decided her new costume designer job for a Hollywood actress wasn’t working out. So she came back to Jem and the Holograms, but since Jem had a new drummer, she got to play her beloved guitar.
Out of the Holograms, Shana make-up had changed the most between the prototype/animation make-up and the produced doll make-up. The prototype/animation make-up for Shana looks more like the Misfits’ make-up than the other Holograms. Oddly out of all the produced dolls, Shana has the only make-up which included only a single color. That may have been a cost savings to offset hair curly hair.
In the series she originally played drums, but the doll was sold with a Mockingbird guitar. The guitar has 5 strings, so I would assume a regular lead guitar since Aja’s guitar only had 3 strings. A standard lead guitar has 6 strings, while a bass guitar has 4 strings. Hasbro originally thought that a drum set for the doll would limit play, since the doll would have to be stood behind the drum set instead of being hand held to play guitar. For the 1987 2nd issue “New Look” Holograms, Shana didn’t just get her fashion in different colors and fabrics, but her dress was changed out for a jumpsuit. The designer of the “New Look” Holograms thought the jumpsuit would be an awesome fashion statement, over a boring skirt. Again her 2nd issue fashion did not appear in the series, but Shana already had a very similar but unrelated look in the series.
1985 as part of Super Sunday / Super Saturday
5205-08 thru 5205-12 "Truly
5205-01 thru 5205-03 "Starbright"
Each doll was given a model number, consisting
of the date and the order it was recorded in for that
day. Polaroids were used to show the model, and any additional
Polaroids showed changed after from the original. They
also created an official “confidential” rendering
(illustration) approved by the designer and their supervisor.
A second larger presentation art illustration was created
to get final approval from the board. There was along
process of created the head molds, and once the doll was
ready to produce a Deco Guide/Paintmaster and for some
dolls Rooting Guide were sent to the factor(s) to show
exactly how the make-up and hair should look. Hasbro also
sent slides to the factor(s) to show what the final doll
should look like.
* = for prototypes, the designer
and prototype creator are not always the same person //
only known artist, but other artist may have been used.
Sharon Knettell was the exclusive artist box art for the
1986 dolls and playsets, Hasbro had other artist manipulating
and copying her style for the 1987 boxes to save money,
so it is unclear which are specifically her designs. There
is no sign of box art being included in one the 1988 doll
Besides developing the doll line, having
Sunbow develop the cartoon to sell the line, Hasbro also
had to develop licensing and promotional material to promote
the doll line. The Licensing Kit was developed to give
licensees a guide to follow when packaging their licensed
Jem product to have a constant look across all categories.
The Hasbro Toy Catalogs were produced to show the available
products each year to stores and the stores' toy buyers.
The doll posters were produced and sold in the packages
to show the consumer the other offerings available at
The “New Look”
Holograms were excluded from the November 1986 Licensing
Kit update, more than likely a later update was released
to include the “New Look” Holograms along
with the new band members. The “New Look”
Kimber and “New Look” Aja illustrations were
featured on multiple Family Home Entertainment VHS
The band members of the Holograms and the
Misfits were being discontinued in 1988, only the “friends
of the Holograms” and “friends of the Misfits”
were going to be offered in 1988. Hasbro felt the non-band
members gave more diversity to themes and play for Jem.
After slow Misfits sales in 1987, Hasbro decided to
pull the Misfits all together, which included a new design
for Pizzazz, a new friend of the Misfits Graphix and rumored
Clash with longer hair.
Because of the demand and the chance for international trade conflicts, Hasbro employed multiple factories to produce the 1986 line. Two factories were responsible for the exact same doll and fashion, which gave us mold and fabric variations between the two factories. Because of less demand in 1987, each doll was only produced in a single factory limiting these variations. Of the 1988 line, the only known doll to be produced was Rockin’ Romance JEM® in very small numbers.
In 2012 Integrity Toys, Inc. released a
Hasbro licensed adult collector line called “The
JEM AND THE HOLOGRAMS™ Collection” The collection
was launched with the 2012 San Diego Comic Con Exclusive
Basic Hollywood Jem™, a first wave of dolls came
out in December with Classic Jem™, Jerrica Benton™,
Synergy™, Rio Pacheco™. With success of the
first wave and 3 more waves which included the original
band members for the Holograms, the Misfits and the Stingers
in 2013, the licensed deal was expanded to include more
exclusive dolls, along with additional band members and
friends based on the Hasbro dolls. The collection has
grown into included characters that were developed Christy
Marx as secondary characters in the cartoon.