Everything you need to dress-up like Jem, Pizzazz or Synergy
-- officially licensed by Hasbro. spirithalloween.com
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JEMstars - JEM Character Bios Raya™ / Carmen "Raya"
of the Holograms™ / of the Stingers™
Carmen "Raya" Alonso was added to the Holograms in 1987. Originally named Tympani Hasbro finally decided to give the doll line a drummer. Only after not releasing a doll on drums the year before because Hasbro thought the drums would limit play. I’m sure her ethnic representation was more important to Hasbro than the instrument she played. I believe the doll was intended to be a fall release, but she did show up in the spring.
When Shana had the opportunity to become a fashion designer for a famous Hollywood actress, the Holograms let her take the chance. Starlight Music hosted a talent search for the Holograms new drummer. Raya, being shy, only played in her parents’ garage and had no confidence. After going to the audition she chickened out, but her father forced/snuck her back in to perform. She accidentally sees Jem turn into Jerrica, and Eric tried to blackmail her into giving up the secret. But after she won the talent search, she saved Jem transform into Jerrica in front of the press. Surprising Jem, Jem and the Holograms knew they could trust Raya with the secret of Synergy.
Raya was been added to the comic book, but not as a new member of the Holograms but as one of the Stingers. Raya’s pink hair has been replaced with blonde. That’s kind of shocking, but not too surprising since the comic and the movie made the Misfits a four piece band instead of the original three.
1985 as part of Super Sunday / Super Saturday
5205-30 and 5205-31 "The
Each doll was given a model number, consisting
of the date and the order it was recorded in for that
day. Polaroids were used to show the model, and any additional
Polaroids showed changed after from the original. They
also created an official “confidential” rendering
(illustration) approved by the designer and their supervisor.
A second larger presentation art illustration was created
to get final approval from the board. There was along
process of created the head molds, and once the doll was
ready to produce a Deco Guide/Paintmaster and for some
dolls Rooting Guide were sent to the factor(s) to show
exactly how the make-up and hair should look. Hasbro also
sent slides to the factor(s) to show what the final doll
should look like.
* = for prototypes, the designer
and prototype creator are not always the same person //
only known artist, but other artist may have been used.
Sharon Knettell was the exclusive artist box art for the
1986 dolls and playsets, Hasbro had other artist manipulating
and copying her style for the 1987 boxes to save money,
so it is unclear which are specifically her designs. There
is no sign of box art being included in one the 1988 doll
Besides developing the doll line, having
Sunbow develop the cartoon to sell the line, Hasbro also
had to develop licensing and promotional material to promote
the doll line. The Licensing Kit was developed to give
licensees a guide to follow when packaging their licensed
Jem product to have a constant look across all categories.
The Hasbro Toy Catalogs were produced to show the available
products each year to stores and the stores' toy buyers.
The doll posters were produced and sold in the packages
to show the consumer the other offerings available at
Raya was not included in November 1986
Licensing Kit update, she may have been feature in a later
Raya was not included in the 1987 1st Quarterly
& Media Guide, she may have been feature in a later quarterly.
The band members of the Holograms and the
Misfits were being discontinued in 1988, only the “friends
of the Holograms” and “friends of the Misfits”
were going to be offered in 1988. Hasbro felt the non-band
members gave more diversity to themes and play for Jem.
After slow Misfits sales in 1987, Hasbro decided to
pull the Misfits all together, which included a new design
for Pizzazz, a new friend of the Misfits Graphix and rumored
Clash with longer hair.
Because of the demand and the chance for international trade conflicts, Hasbro employed multiple factories to produce the 1986 line. Two factories were responsible for the exact same doll and fashion, which gave us mold and fabric variations between the two factories. Because of less demand in 1987, each doll was only produced in a single factory limiting these variations. Of the 1988 line, the only known doll to be produced was Rockin’ Romance JEM® in very small numbers.
Raya was not offered in the
1988 Holograms doll assortment.
In 2012 Integrity Toys, Inc. released a
Hasbro licensed adult collector line called “The
JEM AND THE HOLOGRAMS™ Collection” The collection
was launched with the 2012 San Diego Comic Con Exclusive
Basic Hollywood Jem™, a first wave of dolls came
out in December with Classic Jem™, Jerrica Benton™,
Synergy™, Rio Pacheco™. With success of the
first wave and 3 more waves which included the original
band members for the Holograms, the Misfits and the Stingers
in 2013, the licensed deal was expanded to include more
exclusive dolls, along with additional band members and
friends based on the Hasbro dolls. The collection has
grown into included characters that were developed Christy
Marx as secondary characters in the cartoon.