Everything you need to dress-up like Jem, Pizzazz or Synergy
-- officially licensed by Hasbro. spirithalloween.com
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JEMstars - JEM Character Bios Astral™ / Maeve "Astral"
Eldrich™ of the Holograms™
Maeve "Astral" Eldrich™ was the first friend of the Holograms that had no music affiliation. By 1988, Hasbro was trying to expand the doll line past the rock video music scene. Being a magician Astral was still in the entrainment field, but was no limited to music. Her original name was Magic, and she was going to come with black hair. She was introduced into the series before the line was canceled, the cartoon version and prototype for the doll are very similar, just a light make-up change.
Her original introduction to the show was going have Graphix in it, because Graphix had a previous premises introduction written. It would have included a hot air balloon contest in Phoenix, Arizona, because Riot had an infatuation with hot air balloons.
1985 as part of Super Sunday / Super Saturday
5205-62 "That Old Houdini
Each doll was given a model number, consisting
of the date and the order it was recorded in for that
day. Polaroids were used to show the model, and any additional
Polaroids showed changed after from the original. They
also created an official “confidential” rendering
(illustration) approved by the designer and their supervisor.
A second larger presentation art illustration was created
to get final approval from the board. There was along
process of created the head molds, and once the doll was
ready to produce a Deco Guide/Paintmaster and for some
dolls Rooting Guide were sent to the factor(s) to show
exactly how the make-up and hair should look. Hasbro also
sent slides to the factor(s) to show what the final doll
should look like.
* = for prototypes, the designer
and prototype creator are not always the same person //
only known artist, but other artist may have been used.
Sharon Knettell was the exclusive artist box art for the
1986 dolls and playsets, Hasbro had other artist manipulating
and copying her style for the 1987 boxes to save money,
so it is unclear which are specifically her designs. There
is no sign of box art being included in one the 1988 doll
Besides developing the doll line, having
Sunbow develop the cartoon to sell the line, Hasbro also
had to develop licensing and promotional material to promote
the doll line. The Licensing Kit was developed to give
licensees a guide to follow when packaging their licensed
Jem product to have a constant look across all categories.
The Hasbro Toy Catalogs were produced to show the available
products each year to stores and the stores' toy buyers.
The doll posters were produced and sold in the packages
to show the consumer the other offerings available at
The only known Marketing Material
to include Astral is the US 1988 Pre-Toy Fair Catalog.
I don’t think the Licensing Kits would have been
continued, at least not with artwork since Hasbro had
completely dropped the box art illustrations. And Jem
was canceled before the 1988 Toy Fair Catalog was printed.
Because of the demand and the chance for international trade conflicts, Hasbro employed multiple factories to produce the 1986 line. Two factories were responsible for the exact same doll and fashion, which gave us mold and fabric variations between the two factories. Because of less demand in 1987, each doll was only produced in a single factory limiting these variations. Of the 1988 line, the only known doll to be produced was Rockin’ Romance JEM® in very small numbers.
The only known boxed sample of the new
1988 Holograms doll is from the US 1988 Pre-Toy Fair Catalog.
In 2012 Integrity Toys, Inc. released a
Hasbro licensed adult collector line called “The
JEM AND THE HOLOGRAMS™ Collection” The collection
was launched with the 2012 San Diego Comic Con Exclusive
Basic Hollywood Jem™, a first wave of dolls came
out in December with Classic Jem™, Jerrica Benton™,
Synergy™, Rio Pacheco™. With success of the
first wave and 3 more waves which included the original
band members for the Holograms, the Misfits and the Stingers
in 2013, the licensed deal was expanded to include more
exclusive dolls, along with additional band members and
friends based on the Hasbro dolls. The collection has
grown into included characters that were developed Christy
Marx as secondary characters in the cartoon.