Rumor: Hasbro revealed
prototypes of dolls to Investors during the Fall 2009
Investor Day -- for the new cartoon.
Jem was not mentioned during the web cast portion.
Hasbro stated some titles were not going to be talked
about to prevent competition, but the investors would
see them in development during the work through of
Hasbro.
Hasbro
was developing a New JEM line. The project was canceled
(I would assume for the Pussycat Dolls dolls, 2006 -
which was also canceled) There was rumored that Hasbro
is still planning for a 2007-2008. But that seems to
be just a rumor, it sounds like Jem is not in development
at the moment.
There was no sign of Jem at the 2007
Toy Fair. So more then likely Jem will not be back for
2007. But Hasbro is still updating the trademarks, for
dolls, books, etc. With any luck, we well see something
by 2011 for Jem's 25th Anniversary.
Old News
Awards
March 2002
February 2001
February 2001
Please do not use any images
without permission. Most images are from my personal collection,
and many are exclusive to this site.
It
was thought that Maxie was Jem's replacement, Hasbro's
cure to the lack of sales from Jem. Come to find
out that statement is not true at all. Hasbro planned
on releasing both Jem and Maxie in 1988. Hasbro
was going to compete with itself. The Maxie concept
was going to reach a younger group of girls, that
Jem did not reach. Because of Jem's lack of sales,
Hasbro decided not to move forward with Jem, but
to continued with Maxie line. Hasbro was hoping
the Maxie sales would be much stronger then Jem's
was.
Hasbro had just acquired
the rights to the successful Sindy doll of the
European market, and decide to try the same kind
of doll in the states. Maxie, though not a exact
copy, is a copy of Sindy.
In 1990, Maxie was starting her
3rd year in production, with a third beach theme,
a skating doll, a bicycling doll, babysitting
doll, and a pretended rock band. The Sun Splash
dolls where the only dolls to be produced for
1990. The skating and bicycling dolls where produced
in the UK as Sindy dolls, with the Sindy head
mold. Maxie's band did not surfaces in any shape
of form. Like Rockin' Pretty Maxie, left, all
of the pretend band would have come with instruments
originally produced for the Jem line.
Rockin'
Pretty Maxie 1990 (unproduced)
Here
are some Maxie doll faces ... these dolls are much closer
to Jem's molds then the Starlight Girls' molds. Notice
the make-up, though it is not as extreme, most of the
make-up is two color and patterned similar to Jem's...also
the eye and use of color are very Jem like.
Some
of the same material and accessories where used in the
Maxie line.
These are Sun Splash Simone's glass
... they are the same style as Jem/Jerrica's glasses
Hair Ties - 2
from Rock'n Curl Jem
vs. 3 Mix'n Match accessories. The same fabric
in different colors.
Earrings - Raya and Rockin' Curl
Jem
vs. Sun Splash Simone (not the same color, scan
makes them look closer in color) and Hula Hoop Maxie
Bracelets - Rock'n Curl Jem and
Clash
vs. 3 Mix'n Match accessories
These earrings are from the Mix'n
Match accessories, but they look like they should
be for the Misfits.
Maxie's Friends: Carly also has these style of earrings
lightning bolt earrings.
These Maxie earrings are similar
in style to Jem's earrings.
Pink hearts - Perfect Prom Maxie
Green triangle - Beach Keen Maxie (also in
yellow)
Green, purple, and yellow hearts - Mix'n
Match accessories
There are rumors that some 2nd issue Pizzazz
came with this triangular earring.
Hasbro 1987
US
Annual Report
• • •
These images show the designers working on the new Maxie
doll during 1987.
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Hasbro 1988
US Toy Fair Catalog
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Hasbro 1989
US Toy Fair Catalog
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Hasbro
1990 US Spring Catalog • • •
Maxie was canceled in 1990, so only the Sun Splash dolls
were released.
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• •
• "Free Wheeling Maxie and Bicycle"
and "Skatin' Pretty Maxie" were released as
Sindy dolls in Europe. • • •
