JEM was officially unveiled at the 1986 Toy Fair in New York City -- 1986 February 10th.
Jem then and now!
Info/History Memorials Fashion Dolls Variations Extra Extra The Show Similar Dolls Links, etc.
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Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers
Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers
Coming Soon...
Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers

Licensing Then
Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers
Hasbro Licensing News - March 1986 Jem and the Holograms, GI Joe, Transformers

Licensing NOW!!!
JEM2021

Property of Integrity Toys, no copyright infringement intended
Integrity Toys JEM AND THE HOLOGRAMS 35th anniversary!
Integrity Toys

JEM and Pizzazz action figures!
Super7

JEM and the Holograms!
Diamond Select Toys


JEM2019

Party City 2019 Jem and the Holograms Wig
Party City

Agua de cheiro Jem and the Holograms Make-up
Agua De Cheiro

Glam Polish Jem & The Holograms Collection LE
Polished Lifting
(not officially licensed)

JEM and the Holograms 20/20
IDW Publishing

Funko JEM and the Holograms
Funko


Jem's Pet
Rama Llama
Wedding KImber & Male!!!
2018 NEW
Wedding KImber & Male
Wedding KImber & Male!!!

2017 UPDATE
on Ruby Red™ Jem®
Welcome to the Official home of Ruby Red Jem!

35 Years of JEM! 1985-2020

JEMstars
JEM Character Bios

1985 Jem/Jerrica Benton™ | Kimber Benton™ | Aja Leith™ | Shana Elmsford™ | Rio Pacheco™ | Roxanne "Roxy" Pelligrini™ | Mary "Stormer" Phillips™ | Phyllis "Pizzazz" Gabor™ | Eric Raymond™ | Mrs. Bailey™ | Synergy™ | Howard Sands™ | Zipper™ | Countess Danielle Du Voisin™ | Lindsey "Lin-Z" Pierce™ | Anthony Julian™ | The Starlight Girls™

1986 Vivien "Video" Montgomery™ | Constance "Clash" Montgomery™ | Jeff Wright™ | Harvey Gabor™ | Shawn Harrison™ | Giselle "Danse" Dvorak™ | Techrat™

1987 Carmen "Raya" Alonso™ | Craig Phillips™ | Sheila "Jetta" Burns™ | Harriet Horn™ | Emmett Benton™ | Jacqui Benton™

1988 Rory "Riot" Llewelyn™ | Ingrid "Minx" Kruger™ | Phoebe "Rapture" Ashe™ | Maeve "Astral" Eldrich™ | Regine Césaire™ Gwendolyn "Graphix" Snyd™ | Rama Llama

2015 Blaze™


JEM
Jem and the Holograms Ornament!
(Oct 1, 2016)
JEM the Comic Book!(April 2015)
hallmark.com

The Hasbro Dolls 1986
Jem/Jerrica 4000 1986 -- images from 1986 Hasbro Toy Fair Catalog
The Holograms 4005, Aja, Kimber, and Shana 1986 -- images from 1986 Hasbro Toy Fair Catalog
The Misfits 4010, Pizzazz, Stormer, and Roxy 1986 -- images from 1986 Hasbro Toy Fair Catalog
Rio 4015 1986 -- images from 1986 Hasbro Toy Fair Catalog
The Hasbro Dolls 1987
Glitter'n Gold Jem/Jerrica 4001 and Rio 4016 1987 -- images from 1987 Hasbro Toy Fair Catalog
Rock'n Curl Jem 4002 and Flash'n Sizzle Jem 4003 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Holograms 4005, Aja, Kimber, and Shana 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Holograms 4005, Danse, Video, and Raya 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Misfits 4010, Pizzazz, Stormer, and Roxy 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Misfits 4010, Clash and Jetta 1987 -- images from 1987 Hasbro Toy Fair Catalog
Synergy 4020 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Starlight Girls 4025, Ashley, Krissie, and Banne 1987 -- images from 1987 Hasbro Toy Fair Catalog
The Hasbro Dolls 1988
Rockin' Romance Jem 4004 and American Beauty Jem 4007 -- images from 1988 Hasbro Pre-Toy Fair Catalog
"scented" Hollywood Jem 4009 and "basic" Hollywood Jem 1988 -- images of prototypes and Illustration from Doll Reader Magazine
The Holograms 4005, Regine and Astral -- images from 1988 Hasbro Pre-Toy Fair Catalog
The Misfits 4010, Pizzazz and Gaphix 1988 -- images of prototypes
The Stingers 4012, Riot, Rapture, and Minx 1988 -- images of prototypes

JEM's 35th Anniversary
of the first airing on Super Sunday
October 6, 1985 -- October 6, 2020
Count Down Clock:
JEM's 35th Anniversary
of the Jem dolls line's unveiling
at Toy Fair 1986
February 02, 1986 - February 02, 2021
JEM's 35th Anniversary
of "the Beginning"
extended Jem episode.
April 04, 1986 - April 04, 2021
JEM's 35th Anniversary
of the first "New" Jem episode
"Starbright Part 1- Falling Star."
July 7, 1986 - July 7, 2021
JEM's 35th Anniversary
of the Glitter'n Gold line unveiling
at Toy Fair 1987
February 09, 1987 - February 09, 2022
JEM's 35th Anniversary
of the "Glitter and Gold"
Jem episode.
March 15, 1987 - March 15, 2022
JEM's 35th Anniversary
of the "Talent Search"
Jem episodes. (Raya/Jetta)
Sept. 21, 1987 - Sept. 21, 2022
JEM's 35th Anniversary
of the Hollywood Jem episodes.
Jan. 11-12, 1988 - Jan. 11-12, 2023
JEM's 35th Anniversary
of the "the Stingers" Jem episodes.
Feb. 02-03, 1988 - Feb. 02-03, 2023
JEM's 35th Anniversary
of the "A Father Should Be..."
Jem episodes. (the end)
May 02, 1988 - May 02, 2023

Integrity Toyswww.integritytoys.com/ jemandtheholograms

follow  Integrity Toys follow  Integrity Toys

JEM is Here!

Integrity Toys Licensing Deal ...
 
2012
San Diego Comic ConHollywood Jem™
Hollywood Jem™
SDCC 2012
Jem and the Holograms™ - Classic Jem™, Jerrica Benton™, Rio Pacheco™ & Synergy™
Classic Jem™, Jerrica Benton™, Synergy™ & Rio Pacheco™
November 2012
2013
The Holograms - Kimber Benton™, Aja Leith™ & Shana Elmsford™
The Holograms™: Kimber Benton™, Aja Leith™ & Shana Elmsford™
March 2013
The Misfits - Phyllis "Pizzazz" Gabor™, Roxanne "Roxy" Pelligrini™ & Mary "Stormer" Phillips™
The Misfits™: Phyllis "Pizzazz" Gabor™, Roxanne "Roxy" Pelligrini™ & Mary "Stormer" Phillips™
May 2013
The Stingers - Rory "Riot" Llewelyn™, Ingrid "Minx" Kruger™ & Phoebe "Rapture" Ashe™
The Stingers™: Rory "Riot" Llewelyn™, Ingrid "Minx" Kruger™ & Phoebe "Rapture" Ashe™
September 2013

Continuing after
the original Licensing Deal ...
Broadway Magic JemGlitter'n Gold Jem/Jerrica Benton™ / Glitter'n Gold Rio Pacheco™
Broadway Magic Jem™ W Club 2013, Glitter'n Gold Jem/Jerrica Benton™ SDCC 2013 & Glitter'n Gold Rio Pacheco™ IT Direct 2013
Who Is He Kissing? Flipside Giftset / the Holograms Stage Essentials & the Misfits Stage Essentials
Who Is He Kissing? Jem™ & Jerrica Benton™ December 2013 & Stage Essentials March 2014
2014
Carmen "Raya" Alonso™, Sheila "Jetta" Burns™ & Maeve "Astral" Eldrich™
Carmen "Raya" Alonso™, Sheila "Jetta" Burns™ & Maeve "Astral" Eldrich™
March 2014
Constance "Clash" Montgomery™, Vivien "Video" Montgomery™, Giselle "Danse" Dvorak™ & Regine Césaire™
Constance "Clash" Montgomery™, Vivien "Video" Montgomery™, Giselle "Danse" Dvorak™ & Regine Césaire™
June 2014
In Stitches Jem™ & Phyllis "Pizzazz" Gabor™ Duet Giftset (2013 IT Direct Exclusive) Property of Integrity Toys, no copyright infringement intended
In Stitches Jem™ & Phyllis "Pizzazz" Gabor™
IT Direct 2015 - March 2014
Techrat™
W Club 2014 - August 2015
Property of Integrity Toys, no copyright infringement intended Rockin' Romance Jem™
Countess Danielle Du Voisin™
W Club 2014 Upgrade
Rockin' Romance Jem™
SDCC 2014
2015
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Lindsey Pierce™
IT Direct 2015
Eric Raymond™
IT Direct 2015
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Starstruck Jem™
IT Direct 2015 - Winter 2015
Craig Phillips™
IT Direct 2015 - Winter 2015
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Award Night Jem™
W Club 2015 - Early 2016
Twilight In Paris Jericca Benton/Jem™
SDCC 2015
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Anthony Julian™
IT Direct 2015 - Fall 2015
Showtime Jem™ SHOPBOP 2015 - October 2015
2016
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Sean Harrison™
IT Direct 2016 - Winter 2016
Rock 'N Roll Royalty
RIOT LLEWELYN™
IT Direct 2016
May 2016
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
The Bands Breakup
KIMBER BENTON™
IT Direct 2016
June/July 2016
The Bands Breakup
Mary "STORMER" Phillips™
IT Direct 2016
Late Summer 2016
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Designing Woman
Phyllis "PIZZAZZ" Gabor™
IT Direct 2016
June/July 2016
Gwendolyn "Graphix" Snyd™
W Club 2016 -
Feb 2017
Dolly-Days - New Editions with bonus fashions

Phyllis "Pizzazz" Gabor™
Bonus "At The Awards" Dress
Roxanne "Roxy" Pelligrini™
Bonus "I'm With Her" Dress
Mary "Stormer" Phillips™
Bonus "I'm Okay" Outfit
Ingrid "Minx" Kruger™
Bonus "Are You Feeling Alright?" Outfit
Phoebe "Rapture" Ashe™
Bonus "Destiny" Outfit
IT Direct 2016
Nov 2016

2017
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Zipper™
IT Direct 2017
March 2017

Tomorrow Is My Wedding Day
KIMBER BENTON™
IT Direct 2017
April 2017

Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Studio Playset
W Club 2017
Fall 2017
Sophisticated Lady JEM®/Jerrica Benton™
IT Direct 2017
June 2017
The End
Encore ...
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Glitter ‘n Gold - Aja Leith™ On-Stage Mini-Giftset
(Encore-W Club 2017 Exclusive)
Winter 2017
Glitter ‘n Gold - Shana Elmsford™ On-Stage Mini-Giftset
(Encore-W Club 2017 Exclusive)
Winter 2017
Property of Integrity Toys, no copyright infringement intended
This is Farewell JEM™
(Encore-W Club 2017 Exclusive)
Winter 2017
A New Beginning
Integrity Toys JEM AND THE HOLOGRAMS 35th anniversary!
35 Anniversy
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended

Up & Rockin'
Jerrica Benton™/JEM™ Flip-Side Gift Set
14105 ©2020
(IT Direct/Sideshow.com Exclusive)
Sept 2020

Perfect Match
Rio Pacheco™, JEM™ and Riot Llewelyn™ Gift Set
14104 ©2020
(IT Direct/Sideshow.com Exclusive)
Oct 2020
Property of Integrity Toys, no copyright infringement intended
I Am A Giant
Phyllis “Pizzazz” Gabor™ and Roxanne “Roxy” Pellegrini™
Two-Doll Gift Set
14109 ©2020
(IT Direct/Sideshow.com Exclusive)
March 2021
Property of Integrity Toys, no copyright infringement intended Property of Integrity Toys, no copyright infringement intended
Beat This
Aja Leith™ and Shana Elmsford™ Two-Doll Gift Set
14107 ©2020
(IT Direct/Sideshow.com Exclusive)
March 2021
She Makes An Impression
Kimber Benton™ and Raya Alonso™ Two-Doll Gift Set
141078 ©2020
(IT Direct/Sideshow.com Exclusive)
Early Summer 2021
Property of Integrity Toys, no copyright infringement intended
I Like Your Style
Mary "Stormer" Phillips™ and Jetta Burns™ Two-Doll Gift Set
14106 ©2020
(IT Direct/Sideshow.com Exclusive)
June 2021
   
Property of Integrity Toys,
no copyright infringement intended

Updated: April 2021


Shout! Factory

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JEM is now on DVD!

The Truly Outrageous Complete Series Season One
Shout! Factory DVD - Jem The Truly Outrageous Complete Series! Shout! Factory DVD - Jem The Truly Outrageous Complete Series! - Season One
October 11, 2011 October 11, 2011
   
Season Two Season Three
Shout! Factory DVD - Jem The Truly Outrageous Complete Series! - Season Two Shout! Factory DVD - Jem The Truly Outrageous Complete Series! - Season Three
February 14, 2012 July 10,
2012

Hasbro has reacquired the worldwide distribution rights to the Sunbow Library of Hasbro Classics on May 14, 2008.

Updated: Nov 3, 2011


(see above)
JEM the Comic Book!
(April 2015)
JEM the Comic Book!(April 2015)
IDWPublishing.com
Get your officially licensed Jem t-shirts at
Everything you need to dress-up like Jem, Pizzazz or Synergy -- officially licensed by Hasbro. spirithalloween.com

Get your officially licensed Jem t-shirts at welovefine.com
Get your officially (USA) licensed Jem t-shirts at welovefine.com
thanks to the first welovefine/Jem contest, many Jem fan made designs are available for purchase.
Jem Tee Design Contest
Congratulations to the Winners! You are Superstars!

Get your officially licensed Jem t-shirts at truffleshuffle.co.uk
Nov 2011 - Get your officially (UK) licensed Jem t-shirts at truffleshuffle.co.uk

Jem The Movie
(October 23, 2015)
JEM the Movie!(2016?)
jemthemovie.com

JEM on tubi

Jem @ Comic Cons
JEM @ 2012 San Diego Comic Con
HollywoodJem Integrity Toys - licensed by Hasbro -  ©2012 Hasbro
JEM @ 2011 New York Comic Con
& UNIT•E
with JEM at the 2011 New York Comic Con
see more in Jem's Info/History menu
Jem@Cons drop down window

JEM's Beatin' Beetle
My Dream Car!
JEM's Beatin' Beetle - My Dream Car!
JEM's Glitter'n Gold VW
JEM's Beatin' Beetle - My Dream Car!

Fun Facts:

  • "Saturday's Hub premiere of "Jem and the Holograms" (2-5 p.m.) earned significant double-digit growth versus the prior week"
    thefutoncritic.com
  • Jem was the #1 rated cartoon show Nov. 1986 (Nielsen).
    2.) G.I. Joe, 3.) Smurfs, 4.) Transformers, 5.)Thundercats
    Playthings - June 1987
  • Jem made over $50 Million her first year. (Not Correct? - unless it's net vs gross) source
  • 1987 - "Hasbro said it had projected sales of $30 million this year, but had only sold $21 million worth of Jem dolls"
    LA Times - Aug 22, 1987
  • The Jem theme went Triple Platunum by Aug. 1987 - over 3,000,000 dolls sold which included the theme song.
    LA Times - Nov 9, 1987 - thanks CTD
  • By Sept. 1988 over 5,000,000 dolls were sold.
    looking for source
  • Jem was voted the 1986 Girls Toy of the Year in Australia
    article unknown

Things to see:

TotallyJem! Exclusive:

Rare and/or Exclusive:

Rare:

Lots or rare and exclusive information and database and every click


webmaster


Awards
March 2002
the She makes an impression's Site of the month for Feb. 2001!
February 2001
Awarded 19th Feb. 2000
February 2001
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Please do not use any images without permission. Most images are from my personal collection, and many are exclusive to this site.
feel free to contact me about in questions or corrections for the site ... or if you have any questions about Jem in general
This site was created on a Mac.

JEM vs. Maxie (Hasbro 1988-1990)

It was thought that Maxie was Jem's replacement, Hasbro's cure to the lack of sales from Jem. Come to find out that statement is not true at all. Hasbro planned on releasing both Jem and Maxie in 1988. Hasbro was going to compete with itself.

Maxie was brought in by outside investors who had their own staff develop the line. Hasbro prototyped the dolls and fashions and then produced the line. Except for the use of some Jem’s fabrics and accessories, Jem had very little to do with Maxie’s development. (source)

Maxie seems to have come before Sindy, as Hasbro was still trying to aquire the rights to Sindy after Hasbro started prototyping Maxie.

Maxie was going to have a band in the fall 1990, but Hasbro canceled Maxie before the dolls hit the stores. This Maxie band would have featured Jem instruments in new colors.

 

Rockin' Pretty Maxie 1990 (unproduced)
 
Here are some Maxie doll faces ... these dolls are much closer to Jem's molds then the Starlight Girls' molds. Notice the make-up, though it is not as extreme, most of the make-up is two color and patterned similar to Jem's...also the eye and use of color are very Jem like.
Maxie Maxie Maxie
Maxie Maxie Maxie
Some of the same material and accessories where used in the Maxie line.
Maxie Jem and Maxie
These are Sun Splash Simone's glass ... they are the same style as Jem/Jerrica's glasses
Hair Ties - 2 from Rock'n Curl Jem
vs. 3 Mix'n Match accessories. The same fabric in different colors.
Jem and Maxie Jem and Maxie
Earrings - Raya and Rockin' Curl Jem
vs. Sun Splash Simone (not the same color, scan makes them look closer in color) and Hula Hoop Maxie
Bracelets - Rock'n Curl Jem and Clash
vs. 3 Mix'n Match accessories
Maxie Maxie
These earrings are from the Mix'n Match accessories, but they look like they should be for the Misfits.

Maxie's Friends: Carly also has these style of earrings lightning bolt earrings.

These Maxie earrings are similar in style to Jem's earrings.

  • Pink hearts - Perfect Prom Maxie
  • Green triangle - Beach Keen Maxie (also in yellow)
  • Green, purple, and yellow hearts - Mix'n Match accessories

There are rumors that some 2nd issue Pizzazz came with this triangular earring.

Hasbro 1987 US Annual Report
 
Hasbro 1987 US
Annual Report
• • •
These images show the designers working on the new Maxie doll during 1987.
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Hasbro Toy Fair Catalogs
       
Hasbro 1988 US Toy Fair Catalog
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Hasbro 1989 US Toy Fair Catalog
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Hasbro 1990 US Spring Catalog
• • •
Maxie was canceled in 1990, so only the Sun Splash dolls were released.
  (click image)
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• • •
"Free Wheeling Maxie and Bicycle" and "Skatin' Pretty Maxie" were released as Sindy dolls in Europe.
• • •
(click image)  
       
1989 Maxie Licensing Kit
       
1989 Maxie Licensing Kit - Hasbro 1989 Maxie Licensing Kit - Hasbro 1989 Maxie Licensing Kit - Hasbro 1989 Maxie Licensing Kit - Hasbro
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1989 Maxie Licensing Kit - Hasbro 1989 Maxie Licensing Kit - Hasbro 1989 Maxie Licensing Kit - Hasbro 1989 Maxie Licensing Kit - Hasbro
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1989 Maxie Licensing Kit - Hasbro 1989 Maxie Licensing Kit - Hasbro 1989 Maxie Licensing Kit - Hasbro 1989 Maxie Licensing Kit - Hasbro
(click image) (click image) (click image) (click image)
1989 Maxie Licensing Kit - Hasbro 1989 Maxie Licensing Kit - Hasbro 1989 Maxie Licensing Kit - Hasbro 1989 Maxie Licensing Kit - Hasbro
(click image) (click image) (click image) (click image)
1989 Maxie Licensing Kit - Hasbro 1989 Maxie Licensing Kit - Hasbro 1989 Maxie Licensing Kit - Hasbro 1989 Maxie Licensing Kit - Hasbro
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1989 Maxie Licensing Kit - Hasbro      
(click image)      
       
1989 Hasbro Corporate Promotion Folder
       

The interesting page is Maxie, with a picture of Dance'n Romance Maxie in a different dress than the produced doll. It seems to be more luxe version of "So Chic in Pink" from the fashion assortment. It also has Rob with blonde hair.

All 4 sheets from the 1989 Hasbro Corporate Promotion Folder
can be seen on the Hasbro Licensing News page

1989 Hasbro Promotion Folder - My Little Pony, GI Joe, Maxie

1989 Hasbro Promotion Folder - My Little Pony, GI Joe, Maxie

1989 Hasbro Promotion Folder - My Little Pony, GI Joe, Maxie
(click image) (click image) (click image)
       
Dance'n Romance Maxie Prototype Fashion
       
Log #: 803042-04M
1988 March, 04

Seller: jgallo
Date: 3/18/2006
Amount: $???.??
Maxie 803042-04M Prototype Maxie 803042-04M Prototype When this hit ebay back in 2006, I had no idea this dress was planned for the doll dress.
       

Info/History Memorials Fashion Dolls Variations Extra Extra The Show Similar Dolls Links, etc.

Updated: March 14, 2020 6:03 PM ContactUpdatesSite MapSite IndexZip2Top
check the Updates page to see what may have been updated
       
       

JEM®, the Holograms®, the Misfits®, the Stingers™ and all other characters, episodes or songs:
©1985-1988 Hasbro, Inc., ©1985-1988 Sunbow Productions, Inc.©1985-1988 Wild Star Music, Inc., ©1985-1988 Star Wild Music, Inc.

Current:JEM®, JEM & the Holograms®: © Hasbro, Inc.
This site is not affiliated with any copyright holders. This site if for educational purposes only. Any references and/or images of non-JEM doll lines if for opinion purposes only. No images can be used without permission and/or for the purposes of profit. All images, and/or scans are from my person collection, unless other wise stated. Any 3rd party references to information or images on this site must include a link to this site totallyjem.jemmagic.com or parent site jemmagic.com.